Cole and Savannah LaBrant Address ‘Misconception’ About ‘Ill-Will’ Behind Their Viral Family Content (Exclusive)

**The LaBrant Family: Navigating Fame and Parenthood with Authenticity**

Cole and Savannah LaBrant have carved out a significant presence in the arena of social media, amassing a remarkable 64 million followers across various platforms. The couple, along with their five children — Beckham (2), Sunday (3), Zealand (5), Posie (7), and Everleigh (13) — consistently shares snippets of their family life, aiming to inspire rather than idealise.

The LaBrants have recently launched a new venture in the form of Frosh, a protein-packed juice box brand co-founded with Grammy-winning artist Ciara. The duo appreciates clever parenting solutions like their product, which they see as a fun and nutritious option for kids. However, they are acutely aware that parenting, particularly in the public eye, often comes with its complexities.

Reflecting on their public persona, Cole, 29, emphasises the importance of authenticity. “We are just a normal family who has made mistakes, just like everyone else,” he explained in an interview with PEOPLE. He believes that some followers may misinterpret their intentions, highlighting their genuine desire to create a loving and supportive environment for their children. With his combined social media following — 23.1 million on TikTok and 4.7 million on Instagram — Cole has a substantial audience but maintains that they are simply navigating parenthood as best they can.

Savannah, at 33, echoes her husband’s sentiments, focusing on the reality of raising a family amidst external expectations. She points out the joy their children derive from participating in their videos, despite some criticism regarding their decision to share personal aspects of family life online. “We just want to provide the best life for them,” she remarked, asserting their commitment to balanced parenting.

The LaBrants are, however, no strangers to public scrutiny. They faced backlash in early 2024 when they partook in a dance challenge shortly after Sean “Diddy” Combs was arrested on serious charges. The public viewed the timing as inappropriate, though the family continued to assert that their intentions were never ill-conceived.

In addition, the couple recently encountered speculation regarding their decision to sell their Nashville home earlier in the year. Many believed the move was influenced by a new Tennessee law regulating how influencers portray their children in content. Cole took to social media to clarify that their children’s welfare has always been a priority, stating, “We have been compensating our kids since day one of making videos.”

In another effort to dismiss prevalent misconceptions, Cole reiterated when speaking to PEOPLE that the family operates with good intentions. He asserted that the decision to feature their children in content is mutual and enjoyable for them, dismissing any suggestion of exploitation.

Savannah added a personal touch to this discussion, referencing her 13-year-old daughter, Everleigh, whom she shares with her late ex-husband. Despite concerns that the teenager may one day resent her parents for their online presence, Savannah finds comfort in Everleigh’s apparent happiness and self-expression. “She feels so loved that she will write essays on why we did a good job not giving her a phone,” Savannah shared proudly.

The LaBrants’ narrative is one of a family striving for connection in an age dominated by social media. They embrace the opportunities that come with their influence but remain grounded in their core values of love and authenticity. As they continue to navigate their family life while engaging with a vast audience, the couple remains committed to learning and growing, sharing their journey with honesty and transparency.

In a digital world where the lines between reality and curated perfection often blur, the LaBrants stand as a reminder that authenticity in parenting is a complex but rewarding journey. Their hope is that by being open about their experiences and challenges, they can offer relatable insights to their followers, while also fostering a nurturing environment for their children.