Hailey Bieber, model and founder of the beauty brand Rhode, has recently expressed her thoughts on the term “anti-aging” during an interview with Women’s Wear Daily. The 29-year-old celebrity conveyed a message of acceptance surrounding the ageing process, urging a shift in perspective rather than resistance. She commented, “I hate saying anti-aging because I’m like, we’re all ageing, so let’s not be anti about it. Let’s just support ourselves and support our skin.” This sentiment reflects her approach to the skincare offerings of her brand, focusing on what she describes as “smart aging.”
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The concept of “smart aging” involves a more holistic view of beauty that embraces the natural process of growing older. Bieber aims to redefine the conventional narrative surrounding skincare and ageing, inviting consumers to celebrate their skin at every stage of life. With her brand Rhode, she aspires to foster a more positive dialogue about beauty and ageing, steering away from the negative connotations often associated with the term “anti-aging.”
In addition to her insights on ageing, Bieber discussed her personal experiences since becoming a mother to her son, Jack Blues. She revealed that she has been battling premenstrual dysphoric disorder (PMDD), a condition which has led to an increase in emotional challenges. Speaking candidly about her postpartum journey, Bieber noted that the condition intensified the emotional symptoms she encountered after childbirth, sparking her interest in women’s health issues.
Her experience of motherhood has transformed Bieber’s perspective on the physical and emotional changes women undergo during and after pregnancy. “Especially after having my own child,” she said, reflecting on her journey, “that was just a really intense and special experience. There’s so much that happens when you are pregnant, during childbirth. There are numerous challenges leading up to having a child.” The star’s reflections on this period highlight her desire to raise awareness for the often overlooked aspects of women’s health.
Bieber elaborated on her struggles with PMDD, pointing out a concerning lack of conversation and research surrounding such conditions. Her openness about her postpartum struggles highlights the importance of dialogue among women facing similar challenges. “After I had my son, I struggled with that a bit, and there’s just not a lot of conversation or research around it,” she said, underscoring the need for more awareness and understanding in this area.
Bieber believes that sharing experiences can foster a sense of community among women. She conveyed that, for her, engaging in conversation alleviates feelings of loneliness associated with her challenges. “Conversation, for me personally, makes me feel less alone,” she remarked. “When we can identify with each other and talk about the things we’re dealing with, I do think it makes it feel like less of a lonely journey.” This approach advocates for collective understanding and support as vital components in navigating the complexities of motherhood and health.
Looking towards the future, Bieber has ambitious plans for her beauty brand. She envisions Rhode expanding its global presence, stating, “I really want Rhode to be completely global. I want it to be everywhere.” Her aspirations reflect a commitment not only to her brand’s success but also to promoting a healthier dialogue around beauty and self-acceptance worldwide.
In an industry often rife with unrealistic beauty standards, Hailey Bieber strives to pave a new path that embraces authenticity. By challenging the traditional notions of beauty, particularly the negative associations with ageing, she hopes to inspire others to celebrate their own journeys through life. Her candid discussions regarding mental health and motherhood further reinforce her role as a voice of change in both the beauty and wellness spheres.
As Hailey Bieber continues to navigate her career and motherhood, her emphasis on support, conversation, and positivity may strike a chord with many individuals facing similar experiences. Through her work and personal advocacy, she is contributing to a broader cultural shift towards acceptance and empowerment in the context of beauty and health.
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