The Duchess of Sussex, Meghan Markle, has unveiled the second phase of her holiday collection for 2026 through her lifestyle brand, As Ever. This fresh batch of products includes an exciting variety of items designed to celebrate the festive season, including a two-wick holiday candle, a porcelain teapot, and a collaborative offering with Compartés Chocolates.
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On Thursday, 22 October, the new collection was officially launched, garnering attention for its innovative additions. Among the standout products is the brand’s inaugural dog toy, which is a plush version of As Ever’s signature raspberry fruit spread, complete with a squeaker. This novelty item is priced at £20 and represents a unique foray for the Duchess into the pet product market.
Meghan previewed the adorable dog toy earlier this month on her Instagram Stories, featuring her family’s black lab, Pula, joyfully playing with it outside. Pula has frequently stolen the spotlight in As Ever’s social media updates, alongside Meghan and Prince Harry’s beagle, Mia, who joined the family a year after Pula.
The release also reflects a personal touch, as Pula and Mia relocated back to the UK with the family in August this year. Pula, whose name means “rain” in Setswana, was brought into the couple’s lives shortly after their wedding in 2018. Following their decision to step back from royal duties in 2020, the family moved to California, where Pula adapted to new surroundings until their recent return to Britain.
Mia, a senior beagle adopted from a Virginia breeding facility through the Beagle Freedom Project, also joined the household in 2022. The two pets have become integral parts of Meghan and Harry’s family life, often seen alongside their children, Prince Archie, 7, and Princess Lilibet, 5.
Despite returning to the UK, Meghan continues to manage As Ever from afar, ensuring that the brand maintains its roots in California. The initial phase of the holiday collection featured a creative advent calendar inspired by their Montecito home in California, displaying a festive backdrop complete with decorations indicative of their life in the neighbourhood.
The advent calendar, priced at £148, includes 24 assorted chocolates, with mouth-watering flavours such as strawberry, raspberry, blackberry, and orange marmalade. Notably, one of the chocolates features sprinkles made from flowers grown in Meghan’s own garden, adding an extra personal touch.
As part of this latest collection, shoppers can also find a range of gorgeous home essentials, including embroidered linen and handwoven rattan tabletop items, as well as a Trellis porcelain tea set. Other offerings include room sprays, reed diffusers, coasters, and elegant leather notebooks, catering to consumers seeking a blend of style and functionality for their homes during the festive season.
Additionally, new products from As Ever’s Gift Basket Collection have been included, presenting a selection of curated items packaged in rustic woven wicker baskets. This collection is designed for those looking to share the joy of the season with loved ones.
Overall, Meghan Markle’s recent holiday release reflects a beautiful amalgamation of personal and festive themes, as her family’s pets and their time spent between the UK and California continue to inspire her creative ventures. The launch of the dog toy further underscores her commitment to providing products that resonate with modern family life, especially for pet owners.
With As Ever continuing to grow under Meghan’s stewardship, the brand appears to be establishing a firm place in the lifestyle market, celebrating both festive cheer and the cherished moments shared with beloved pets.