**Six Flags St. Louis Rebranded as Mid America Adventure Following Ownership Change**
:max_bytes(150000):strip_icc():format(jpeg)/Six-Flags-Park-Officially-Changes-Its-Name-to-Mid-America-Adventure-082826-946b8887f5fb44c4916f5bcc73d9544b.jpg)
In a significant shift for the Missouri amusement park, Six Flags St. Louis has officially changed its name to Mid America Adventure. This marks the first occasion in over 55 years that the park will not bear the Six Flags title, which has been integral to its identity since its opening. The renaming comes after the park was sold as part of a larger transaction involving six of Six Flags’ properties in the US.
The name change was officially announced on Thursday, August 27, 2026, reflecting the park’s history and its commitment to offering a diverse range of rides and attractions. The new title pays homage to the park’s roots, as it was originally known as Six Flags Over Mid America when it opened its gates on June 5, 1971. This move to rebrand resonates with the park’s ambition to evolve while celebrating its legacy in the heart of the Midwest.
Mid America Adventure is now under the stewardship of Enchanted Parks, a company based in Windermere, Florida, which has taken over the management of the park following the sale. Alongside the name alteration, the park has introduced an updated logo featuring St. Louis’s iconic Gateway Arch coupled with imagery of a roller coaster and a wave to represent its Hurricane Harbor Water Park.
This change of branding comes on the heels of a significant sale by the Six Flags Entertainment Corporation. In early April 2026, Six Flags divested six of its parks, including not only St. Louis but also locations in New York, Michigan, Kansas City, and Texas. The buyers, EPR Properties, are a Kansas City-based real estate investment trust, and the parks are now operated by Enchanted Parks. This shift in ownership reflects ongoing financial challenges faced by the Six Flags corporation.
With the rebranding, attention now turns to the fate of some of the park’s longstanding characters. The future presence of popular mascots such as Looney Tunes and DC Comics superheroes remains uncertain. Elizabeth Gotway, the communications manager for Mid America Adventure, noted that their CEO is currently in discussions concerning this aspect. Although there is no definitive answer yet, it is expected that guests will still encounter high-profile characters that have become synonymous with a visit to the park.
Despite the changing name and ownership, Gotway reassured fans that beloved events will continue to be a part of the park’s offerings. Events such as the Halloween-themed Fright Fest will still take place, albeit under a new name in future iterations. She also mentioned that the Hurricane Harbor Water Park will undergo rebranding, further distancing itself from the Six Flags identity.
Elizabeth Gotway expressed a mix of nostalgia and optimism about the park’s future, saying, “It’s bittersweet for me. I’ve never worn a name tag that didn’t say Six Flags on it, but it’s such a great opportunity for our park.” As preparations for the transition continue, changes to signage and branding will be rolled out progressively over the coming weeks.
Throughout its long-standing history, Six Flags St. Louis—now Mid America Adventure—has been an essential part of the local amusement landscape, offering a wide array of attractions and experiences for visitors. The rebranding signals a new chapter, as the park aims to retain its loyal customer base while appealing to new visitors keen on exploring its revamped identity.
As the transformation unfolds, it will be interesting to see how the new management adapts the park’s offerings while honouring its established reputation. Enthusiasts will be hoping that the charm and excitement of Mid America Adventure continue to resonate in the memories of those who have cherished the Six Flags experience for decades.
As this new era begins, the park looks forward to welcoming guests to enjoy a thrilling journey of adventure and enjoyment in the heart of St. Louis, carrying forward its legacy while embracing modern identity.