**Ice Spice Launches Her First Fragrance: In Ha Mood**
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Ice Spice, the acclaimed rapper known for her chart-topping singles, has ventured into the world of beauty with her debut fragrance, In Ha Mood. This new scent, inspired by her hit single of the same name, was released in January 2023 and is available exclusively at Ulta Beauty.
The 26-year-old artist, recognised for successful collaborations including “Boy’s a Liar” with PinkPantheress and “Karma” with Taylor Swift, has taken a creative leap with this fragrance project. In an exclusive interview, Ice Spice shared her enthusiasm about this new direction. “It’s something that I naturally felt compelled to do,” she stated, expressing her excitement about stepping into the beauty industry.
Ice Spice chose to collaborate with Revlon for the creation of In Ha Mood, a brand she has admired since childhood. “Revlon is such an iconic name for me,” she remarked. “Growing up, I always saw it, so having the opportunity to work with them is like ‘Um, of course I’m interested!’” Her enthusiasm for the brand reflects her commitment to ensuring her fragrance resonates with her identity and resonates with her audience.
Crafting the scent proved to be an exhaustive yet enjoyable process for Ice Spice, who was involved from the very beginning. “I enjoyed every step, for real,” she reflected on her experience. With a focus on creating a distinctive aroma, she chose vanilla as the base note, a flavour deeply rooted in her childhood memories. “I’ve loved it since I was a baby,” she explained, attributing her fondness to her mother’s use of vanilla scents around the home.
To complement the warm vanilla base, floral notes were incorporated, creating a feminine fragrance aimed at evoking confidence and empowerment for its wearers. The packaging, reflecting the scent’s essence, features a pink-tinted bottle adorned with an emerald-cut cap and a dainty butterfly bow—a symbol that resonates with Ice Spice’s personal style. “I feel very feminine a lot of the time… I also have a butterfly tattoo,” she said, weaving her personal narrative into the product’s design.
The title of the fragrance aligns closely with the essence of her song “In Ha Mood,” designed to instil a sense of joy and self-assuredness in those who wear it. Ice Spice hopes that the scent encourages everyone to “feel fun and confident,” paralleling her experiences while recording the song and shooting its music video. “When I wear In Ha Mood, I feel confident as well, so I feel like they’re just the perfect pair,” she noted passionately.
Feedback was essential during the fragrance development process, and Ice Spice sought opinions not only from family and friends but also from a wider circle, including some male acquaintances. This inclusive approach enriched the final formulation, as she valued diverse perspectives. She even recounted a humorous moment when one of her security guards, known for being reserved, complimented her smell, leading to a moment of revelation that the fragrance was her own design.
Ice Spice looks forward to the future, eagerly anticipating the release of a new music video and the ongoing promotion of her fragrance. “I know my fans are starving,” she confessed, indicating her desire to maintain engagement with her audience. As she continues to expand her brand beyond music, Ice Spice aims to create a community around her perfume, inviting everyone to “come together and just celebrate.”
In Ha Mood is now officially available at Ulta Beauty, marking an exciting new chapter in Ice Spice’s career as she blends her musical artistry with the world of beauty. This move is not only a reflection of her expanding influence but also highlights her ability to connect with her fans on multiple levels.