Rapper Latto has candidly shared her perspective on online criticism and how it fuels her creative ambitions. In a recent episode of “Hot Ones,” hosted by Sean Evans, the 27-year-old artist revealed that rather than feeling discouraged by negativity, she embraces it as motivation to succeed. Latto’s comments came in response to a question about a lyric from her song “Business & Personal,” which reflects her stance on haters: “Y’all bitches gotta chill on the hate / ‘Cause it’s only puttin’ gas in the tank.”
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During the interview, Evans probed Latto on how her drive for success is influenced by the disdain she receives from others. “I think that’s a lot of it for me,” she said, indicating that criticisms only strengthen her resolve. Latto expressed a fierce defiance against those who attempt to undermine her efforts. “You think you’re gonna make me stop or slow down by saying what you saying? On my Momma, that turns me up,” she declared.
Latto further elaborated on her motivation, stating that the presence of critics instills in her a determination to prove them wrong. “I love when people hate on me ‘cause it really gives me a vendetta,” she explained, adding that it transforms her perceived obstacles into challenges she is eager to overcome. This sentiment illustrates her belief that external negativity can serve as a catalyst for personal growth and creativity in her music career.
The rapper also touched on her experiences with criticism related to her “Soul Food Sunday” series, where she shares cooking videos on social media. Despite facing backlash for her culinary efforts, she maintained a confident stance, asserting, “I don’t care what they say about my Soul Food Sunday, ‘cause baby, I can cook.” Latto invited sceptics to sample her dishes, emphasising her skills in the kitchen.
Reflecting on the responses she received regarding her gumbo, Latto remarked, “They was talking about my gumbo real bad. It was so good though. It was so good. Like, literally they was telling me it’s the best gumbo they’ve ever had.” Her pride in her cooking abilities shows that she remains unfazed by detractors, insisting that positive reviews speak louder than criticism.
Latto’s latest album, “Big Mama,” released in May, has further cemented her place in the music industry. The artist continues to tour in support of Doja Cat’s “Tour Ma Vie World Tour,” which is taking her across various North American arenas until December.
In a broader context, Latto’s attitude towards criticism shines a light on the relationship many artists have with public perception. The dichotomy of appreciation and disdain from fans and critics alike is not uncommon in the entertainment world. For Latto, it is clear that the negative feedback she receives only adds fuel to her creative fire.
As she navigates the complexities of fame, Latto remains focused on her music and her culinary endeavours. The rapper’s resilience in the face of adversity serves as an inspiring reminder of how determination and talent can triumph over negativity. Whether in the studio or the kitchen, she is determined to showcase her skills and let her work speak for itself.
As Latto continues on her tour and promotes her album, fans can expect her to stay true to herself, driven by the challenges and criticisms that come her way. Her story illustrates how artists can turn negativity into a powerful motivating force, enabling them to push boundaries and pursue their passions with unwavering commitment.