South African singer Tyla has reached a thrilling new milestone in her career with the launch of her very own collectible Bratz doll. The doll, inspired by her glamorous appearance at the 2024 Met Gala, is officially set to debut on July 27, as announced by Bratz, a brand owned by MGA Entertainment.
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This exciting announcement follows a post made by Tyla on January 10, 2024, where she expressed her aspirations for having a doll in her likeness. “Imma have my own Tyla doll one day,” she wrote, a statement that has now transformed into a reality. Reflecting on the significance of the moment, Tyla disclosed that receiving the news was something she would “never forget.”
In anticipation of the launch, Tyla hosted an exclusive meet-and-greet event at the iconic FAO Schwarz toy store in New York City. During this event, fans who secured the collector’s item ahead of its official release were given the chance to interact with the artist, who spoke fondly about her long-standing admiration for the Bratz brand. “I used to put on Bratz to fall asleep. It’s just my comfort movie,” she stated, revealing how much the franchise’s animated series and films have been a part of her life.
Tyla considers herself a true “fashionista,” a quality that heavily influenced the design of her doll. The foremost outfit is a miniature version of the stunning custom sand-made gown she wore at the Met Gala, a look chosen to reflect a significant moment in her career. Jasmin Larian Hekmat, the creative director and president of Bratz, elaborated on the design choice, emphasising that they aimed for a look that would be both timeless and instantly recognisable.
The doll not only replicates Tyla’s signature style but also features distinctive details such as her beauty mark and braided hairstyle, which presented a unique challenge during the manufacturing process. Larian Hekmat explained that “actual braids” were attached to the doll’s head, showcasing the brand’s commitment to authenticity and realism. Further accessorising the doll is a concert-inspired outfit, a mini vinyl of Tyla’s album “A*Pop,” and a tiny tiger, symbolising her enthusiastic fanbase.
Bratz has a history of collaborating with notable celebrities, including Karol G and Kylie Jenner, and Larian Hekmat revealed the criteria they use when selecting their partners. “We always ask, are they doing something super cool, super different? Are they thinking out of the box? Are they owning who they are authentically?” she said. This collaborative spirit aims to resonate with both current and upcoming generations of Bratz fans, encouraging them to embrace their uniqueness.
In her remarks, Tyla encouraged her admirers to dream big, reinforcing the ethos of creativity and ambition that Bratz embodies. “Just dream anything and [your dreams] might just happen,” she said, highlighting the inspiring narrative that her collaboration with the brand aims to instil.
As the beloved doll brand celebrated its 25th anniversary this year, plans for a Bratz-inspired podcast are also on the horizon, further expanding its legacy. Tyla’s partnership with Bratz is more than just about a collectible figure; it seeks to inspire a generation to pursue their own dreams with zeal and creativity.
The Bratz x Tyla Collector Doll will officially be available for purchase on July 27, starting at 8 a.m. PT on bratz.com, with a retail price set at £75. Fans of both Tyla and Bratz will surely want to get their hands on this special edition doll, merging musical talent with fashion and creativity in a way that celebrates the spirit of both artist and brand.