Kyle Cooke on Self-Care, His ‘Simple’ Fitness Routine and the Possible Return of His Mullet: ‘Never Say Never’ (Exclusive)

**Kyle Cooke Promotes Mental and Physical Health in New Initiative with Dove and Strava**

Kyle Cooke, a prominent figure from the hit reality series *Summer House*, is taking a proactive stance on mental and physical well-being. He has teamed up with Dove Men+Care and fitness app Strava for the “Any Step Counts” challenge, aimed at encouraging routine exercise and prioritising self-care. This initiative coincides with the launch of Dove Men+Care’s new 2-in-1 Shampoo + Conditioner, showcasing Cooke’s commitment to integrating simplicity into his busy lifestyle.

At 43 years of age, Cooke maintains a hectic schedule that includes two ongoing television shows, *Summer House* and *In the City*, alongside running his beverage brands Loverboy and Flowerboy. He also finds time for DJ gigs and various brand collaborations. Cooke attributes his ability to manage this chaotic routine to a straightforward and efficient workout regimen.

The “Any Step Counts” challenge invites participants to accomplish a 5k run in exchange for Dove Men+Care’s new product. Cooke expresses enthusiasm for the campaign’s focus on making health accessible, stating, “A step forward is always better than no step at all.” He believes that amidst the vast array of health trends, the essence of this initiative is its encouraging simplicity.

Cooke has made Dove Men+Care’s 2-in-1 Shampoo and Conditioner a staple in his self-care routine. Praising its practicality, he notes, “Less clutter in the shower means fewer products to worry about.” Furthermore, he appreciates the fragrance and effectiveness of the shampoo, stating it enables him to maintain healthy hair without drying it out—an important factor as he considers reviving his iconic mullet hairstyle.

His newfound passion for running took shape during the Covid-19 pandemic, whereby he discovered the sport as an escape from daily pressures. Cooke enjoys both the solitude that running offers and the community aspect fostered by Strava. He shares how engaging with fellow runners on the platform adds a layer of motivation, allowing users to monitor each other’s progress and explore different routes.

As part of his inspirational message, Cooke encourages participants to view exercise as a holistic endeavour, benefitting both their mental and physical health. He asserts that even a mere twenty minutes of activity, whether it’s running, walking, or weightlifting, is attainable for everyone. “Simplicity is king,” he remarks, signalling the importance of sustainable habits.

On the horizon, Cooke is gearing up for a fresh season of *Summer House*, having commenced filming on July 4th. Following a tumultuous last season, marked by relationship drama, he anticipates a rejuvenated dynamic among the cast. With the departure of regulars Amanda Batula and West Wilson, Cooke sees an opportunity to return to the show’s initial premise of fostering friendships and connecting beyond the indulgences of summer parties.

Reflecting on the show’s evolution since its inception, Cooke hopes to recapture the essence that characterised the first season: a blend of fun and genuine social interaction. With this renewed focus, he is excited about the possibilities the new season will bring.

In conjunction with his professional commitments, Cooke remains dedicated to advocating for mental health and a balanced lifestyle. He perceives his collaboration with Dove and Strava as not only a promotional engagement but also a heartfelt mission to inspire others to take charge of their well-being.

As he continues to navigate the demands of celebrity life, Cooke is a testament to the idea that incorporating small, consistent habits can lead to significant changes. Through his involvement in the “Any Step Counts” challenge, he encourages individuals from all walks of life to prioritise their health and welcome simplicity into everyday routines.