J Balvin, the celebrated Colombian singer and global icon, marked his birthday on May 7 with the release of his latest collaborative project, “Omerta.” Teaming up with fellow Colombian artist Ryan Castro, Balvin revealed this album on a day that held two significant reasons for celebration.
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In an exclusive interview, Balvin expressed his excitement about the launch, stating, “We’re dropping our new collaborative album with Ryan Castro, alongside incredible artists from Colombia, whom I truly love, admire, and respect.” The release coincided with the KidSuper x Jameson Capsule Collection launch, a celebration of soccer culture and the World Cup. While he acknowledged plans for a more extensive birthday celebration in June due to his packed schedule, Balvin anticipated a vibrant atmosphere on the day of the album launch.
The 41-year-old artist reflected on the intrinsic connections among music, fashion, and sports. He conveyed that these cultural elements are interconnected and foster a sense of community. “What’s music without sports? And what’s sports without fashion?” Balvin remarked, highlighting how these aspects contribute to the framework of culture. His partnership with KidSuper signifies a deepening of their creative relationship, stating, “It’s beautiful. It’s the first time we’re working together. We’re more mature now, and it’s just like having fun, you know? It’s like working with a brother.”
Soccer, in particular, holds a special place in Balvin’s heart. He describes it as “a universal language,” emphasising its power to unite people across different cultures. He noted, “You don’t need to know much; just understanding the rules helps you connect,” paralleling the sport’s unifying ability with that of music.
In addition to his musical pursuits, Balvin co-owns a soccer team called Super Niños, which is currently leading its league. He expressed pride in their achievements, stating, “We always wanted to have a team together, and guess what? We’re number one right now.” He also draws attention to the team’s branding, declaring, “We have the flyest jersey,” referencing their collaboration with Jordan and KidSuper on their uniforms.
Looking ahead, Balvin is particularly enthusiastic about the upcoming World Cup, declaring his support for Colombia. He reiterated his national pride, saying, “I’m rooting for my country.” While discussing family, Balvin shared anecdotes about his young son, who, though not yet engaged in soccer, is developing a keen sense of style. “Oh, he’s fly,” Balvin laughed, describing how his son enjoys experimenting with outfits and accessories.
As for the future of Latin music, Balvin remains optimistic about its global trajectory. He is committed to furthering this “movement” alongside prominent artists such as Karol G, Bad Bunny, Maluma, Rauw Alejandro, and Anitta. “I think as a movement, we’re doing more than amazing,” he observed, indicating that he feels this is just the beginning for Latin music on the world stage.
Balvin’s influence and reach continue to transcend borders, as he leads the charge in promoting Latin culture through his art and collaborations. With “Omerta,” he not only celebrates his birthday but also reinforces the growing presence of Latin music and culture on a global scale. As he embraces this journey, fans can be assured of more innovative projects and collaborations ahead.