In a remarkable twist of fate, Paris resident Ari Hodara recently emerged as the unexpected winner of Pablo Picasso’s renowned 1941 painting, “Tête de Femme,” thanks to a charity raffle that has ignited interest far beyond the art world. The raffle, which sold 120,000 tickets at a price of 100 euros (approximately £86), is aimed at supporting Alzheimer’s research, a cause that resonates deeply with many.
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Hodara, a 58-year-old sales engineer, initially struggled to believe his good fortune when notified that he had won the artwork, valued at over £1 million. Upon receiving the life-changing news from raffle organiser Péri Cochin, his immediate response was tinged with scepticism: “How can I check this isn’t a hoax?” he exclaimed.


The drawing took place on Tuesday, April 14, and Hodara’s ticket was purchased just the weekend prior. He expressed a sentiment that many would share: “Can you be unhappy about winning a Picasso? No, I don’t think so.” The iconic piece, showcasing Picasso’s muse Dora Maar, is not just an artwork but also a symbol of cultural heritage, making his win all the more extraordinary.
Upon receiving the phone call confirming his victory, Hodara admitted to The New York Times that he thought it might be a prank. “When she called I thought it was fake, it was phishing,” Hodara recounted, highlighting the incredible odds at play in winning such a coveted piece of art through a raffle.
Reflecting on the emotional gravity of his win, Hodara conveyed, “I was very, very surprised, very emotional. It’s a dream; I never thought I’d own a Picasso. It’s not within my means. Normally I’d only see them in a museum.” His candid disbelief mirrors the awe that many feel upon encountering the priceless works of renowned artists like Picasso.
Hodara, who has not yet decided what he will do with his new acquisition, has plans to share the news first with his wife. “I think I’ll take advantage of it and keep it,” he stated, contemplating the future of the artwork in his possession.
This raffle is not a singular event; it marks the third occurrence of the “1 Picasso for 100 euros” initiative. The first took place in 2013, followed by another in 2020, both of which successfully generated excitement and financial contributions for worthy causes. The latest edition not only continues this trend but also highlights the significance of art as a vehicle for charity.
As the proceeds from the raffle are directed towards the Alzheimer’s Research Foundation, Hodara’s unexpected fortune transforms into a beacon of hope for research efforts aimed at combating this complex disease. The concept of merging art with philanthropy is becoming increasingly popular, and this instance underscores how such initiatives can lead to life-changing moments for both participants and beneficiaries alike.
Hodara’s story serves to remind us that fortune can strike when least expected, and that the world of art, often thought to be reserved for the elite, can present opportunities for enjoyment and contribution to meaningful causes—even through a simple raffle ticket. As art continues to intersect with charitable efforts, many await to see what the future holds for both the kind-hearted and the lucky.
