In a nostalgic twist that has captured the hearts of fans, Jennifer Aniston and Matt LeBlanc reunited for Dunkin’s 2026 Super Bowl advertisement, which aired during the high-profile event on February 8. The commercial, featuring a cast of digitally de-aged stars from beloved ’90s sitcoms, cleverly reimagines Ben Affleck’s iconic film, *Good Will Hunting*.
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Aniston, now 57, shared her enthusiasm for the project in an exclusive conversation with *PEOPLE*, describing it as “great fun” while also revealing her fondness for Affleck. LeBlanc, who is 58, joined Aniston in the comedic endeavour, providing a delightful throwback for audiences who remain enamoured with their characters, Rachel Green and Joey Tribbiani, from the classic series *Friends*, which aired from 1994 to 2004.
The advertisement showcased a younger-looking Affleck, made possible through CGI techniques, sporting long blonde locks reminiscent of Matt Damon’s hairstyle in *Good Will Hunting*. Alongside Aniston and LeBlanc, the ad included cameos from other familiar faces, including Ted Danson from *Cheers*, Jasmine Guy from *A Different World*, Jaleel White from *Family Matters*, Alfonso Ribeiro from *The Fresh Prince of Bel-Air*, and Jason Alexander from *Seinfeld*. Their appearances contributed to the ad’s nostalgic appeal, drawing in viewers who have cherished these shows for decades.
Reflecting on the commercial, Aniston expressed curiosity about the execution of the idea. “I was like, ‘How are you going to do this?'” she stated, highlighting the innovative approach behind the advertisement. Her excitement was palpable, indicating that the blend of humour and nostalgia was aimed at providing joy during one of America’s most-watched television events.
This year’s Super Bowl ad marks Dunkin’s fourth collaboration with Affleck, who has continued to build his brand association with the coffee chain since their first partnership in 2023. In that initial commercial, Affleck was portrayed as a Dunkin’ employee, surprising unsuspecting customers while his then-wife, Jennifer Lopez, made a cheeky appearance at the drive-thru window. The comedic element created a memorable moment that was well-received by audiences.
Following the success of the 2023 advertisement, Affleck and Dunkin’ raised the stakes with subsequent campaigns. The 2024 Super Bowl spot featured Affleck, Damon, and NFL star Tom Brady attempting to form a boyband named the “DunKings.” This playful direction included merchandise inspired by the fictional band, further embedding the Dunkin’ brand into popular culture.
Last year, Dunkin’ expanded on the DunKings theme, launching a nearly seven-minute “movie” that continued the storyline with a different ensemble cast, including notable names like Jeremy Strong and Casey Affleck. Each year, the advertisements have become more innovative, engaging fans who look forward to both the humour and unexpected surprises embedded within.
The 2026 commercial once again demonstrates Dunkin’s knack for clever storytelling, with a mixture of fan-favourite characters and a connection to classic cinematic moments. With nostalgia being a powerful marketing tool, the inclusion of digitally de-aged characters offers a unique opportunity to blend past and present, captivating audiences across generations.
For Aniston and LeBlanc, the reunion provides a chance to reconnect with their legacy while inviting a new audience to appreciate the charm of their characters. As they brought joy to the viewers during one of the most anticipated televised events of the year, the ad not only rekindled fond memories for long-time fans but also sparked interest among newer generations eager to discover the shows that shaped the landscape of television in the ’90s.