Gabbriette Bechtel, the model and singer engaged to Matty Healy of The 1975, has launched a new bridal campaign for Jimmy Choo, titled “Rules of Engagement”. This initiative sees the 28-year-old sharing her top tips aimed at contemporary brides, coinciding with her scheduled marriage to Healy later this year.
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In the promotional video for the campaign, Gabbriette showcases a selection from the brand’s 2026 Bridal Collection in addition to some of Jimmy Choo’s classic styles. She introduces her seven essential rules for brides, starting with an interesting tidbit about keeping the proposal a surprise. Gabbriette encourages brides-to-be to “act like you’re surprised, even if you know the proposal’s coming,” offering a fun twist to the traditional engagement narrative.
The model places significant emphasis on the engagement ring, where her advice is straightforward: “Your ring should bling. And if it doesn’t — upgrade.” This perspective on rings reflects a modern approach to bridal fashion, prioritising both style and personal expression.
Continuing her guide for brides, Gabbriette insists that no one pair of shoes is sufficient for the various wedding festivities. “One for the pre-party, one for the wedding, the afterparty, one for the after-afterparty,” she elaborates, highlighting the importance of comfort and style throughout the celebrations.
Furthering her list, she reminds brides that the occasion should be a celebration rather than a performance, a refreshing reminder to focus on the joy of the event. Her fifth guiding rule playfully advises that bags can be about fun rather than functionality, encouraging a whimsical approach to accessories.
When it comes to the planning process, Gabbriette offers a cheeky piece of advice for brides-to-be: “Let your fiancé think that they’re helping. They pick the music, you pick everything else. Democracy!” This humorous take on wedding planning reflects a balanced partnership in the lead-up to the big day.
The video culminates with her heartfelt reminder that the day is fundamentally about love, emphasising that while looking one’s best is important, the essence of a wedding lies in the celebration of love between the couple.
Gabbriette and Matty Healy confirmed their engagement on June 11, 2024, following a night out at a Brat show in Brooklyn, New York. The model posted images on her social media, showing off her striking black diamond engagement ring, surrounded by pavé diamonds, which Healy had custom-made. Her caption playfully linked their engagement to their friend Charli XCX, who had recently become engaged to The 1975’s drummer, George Daniel.
Denise Welch, Healy’s mother and a well-known actress, shared her excitement about the engagement during a spot on the UK talk show “Loose Women.” She revealed that she had been aware of the engagement before it became public and expressed her joy regarding Gabbriette, stating, “We couldn’t be happier – she is everything I would want in a daughter-in-law.”
As the couple approaches their wedding date, Gabbriette opened up about the planning process during a recent appearance at the premiere of “I Know What You Did Last Summer” in Los Angeles. While admitting to being somewhat disorganised when it comes to planning, she remained optimistic, stating, “It might take a while because I’m bad at planning stuff. But the wedding bells are somewhere up there.”
With the wedding day drawing closer, Gabbriette’s insights into modern bridal etiquette resonate with many as she blends her unique style and candid advice in a campaign that embraces both traditional values and modern twists. As she and Healy prepare to embark on this new chapter together, her rules for engagement not only add a touch of fun but also encapsulate the essence of what it means to celebrate love in a contemporary world.