Victoria’s Secret Unveils New Pajama Collection Ahead of Holiday Season
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Victoria’s Secret has officially launched its PJ Shop on 4 November, signalling the beginning of the festive shopping season. The renowned lingerie brand is fully embracing the spirit of the holidays with its latest campaign featuring several popular influencers and models, including Maura Higgins, Leah Kateb, JaNa Craig, Mia Calabrese, and Brooks Nader.
The newly released campaign captures the essence of joy and togetherness associated with holiday traditions. Each of the featured stars showcases a selection of Victoria’s Secret pyjamas, highlighting the diverse styles that the brand has to offer. The festive imagery promises an inviting glimpse into warmth and comfort, perfect for intimate gatherings or lazy weekends at home.
Brooks Nader, who is part of the campaign, expressed her enthusiasm in an exclusive chat with PEOPLE. “Being part of the Victoria’s Secret holiday PJ campaign was such a dream come true!” Nader shared. With Christmas being her favourite holiday, Nader noted that no one quite captures the essence of holiday pyjamas like Victoria’s Secret. She identified the Signature Shine Shop Disco Long Pajama Set as her favourite, appreciating its glamorous twist and comfort—ideal for a girls’ night in or a festive morning spent unwrapping gifts.
Similarly, JaNa Craig reflected on her excitement about being involved in the campaign, stating that working with Victoria’s Secret had always been a personal aspiration. “One of my favourite things about being in this campaign was that it felt like the ultimate girls’ sleepover,” she commented. “Getting to do it alongside Leah was incredibly fun and made it even more special.” Craig expressed particular affection for the Cozy Flannel Short Pajama Set, praising its softness and perfect holiday vibe.
Leah Kateb, who attended this year’s high-profile Victoria’s Secret Fashion Show in Los Angeles, shared her newfound appreciation for the brand after the event. “It was really special to share the experience with JaNa and create fun memories together,” she remarked. She was also enamoured by the festive flannel print of her ensemble, capturing the essence of those cherished holiday mornings with loved ones.
Photographed by Danielle Levitt and styled by Katie Burnett, the campaign encapsulates a wide range of pajama styles suitable for various holiday occasions. Whether it’s planning a casual movie night with friends or simply indulging in personal relaxation time, Victoria’s Secret caters to all tastes. Mia Calabrese described the shoot as an early celebration of the holiday spirit, appreciating that the designs are both playful and chic—ideal for both gifting and personal comfort during the festive period.
The excitement surrounding the collection was further echoed by Maura Higgins, who shared her delight at collaborating with the brand again. “Getting to work with Victoria’s Secret feels really exciting, especially for this holiday campaign,” she said. Higgins highlighted the comfort and stylishness of the Waffle Knit Tank & Pant Pajama Set, which invites wearers to relax while still feeling put-together.
Shoppers can explore Victoria’s Secret’s full range of pyjamas both online and in physical stores, providing ample opportunity to find festive sleepwear for themselves or for gifting. With an array of styles to choose from, there is undoubtedly something that will appeal to everyone as the festive season approaches.
As consumers prepare to kick off their holiday shopping, Victoria’s Secret’s PJ Shop stands out as a promising destination, ensuring that comfort and style are at the forefront of celebrations this year. The initiative not only highlights the brand’s commitment to understanding its audience but also aims to create memorable experiences tied to the warmth and joy of the holiday season.
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