Alix Earle, the popular influencer known for her engaging content on TikTok, has recently sparked a flurry of discussions online after showcasing an extravagant tiger-striped fur coat. Priced at an astonishing £48,000, the coat is an exclusive piece from Gucci’s spring/summer 2026 collection, and its dramatic style has left some of Earle’s followers both in awe and divided.
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In a TikTok video shared on 22nd February, the 25-year-old flaunted the luxurious coat, complete with a gold chain belt. Complementing the striking outerwear, Earle paired it with black tights, chic sunglasses, and a matching Gucci handbag. The video, set to a remix of Megan Thee Stallion’s popular track “Savage” intertwined with sounds from the series Tiger King, naturally drew significant attention.
TikTok users were quick to identify the coat’s hefty price tag, leading to a wave of reactions. One user admitted to their disbelief, writing, “I thought you were exaggerating until I looked it up omgggg 😭😭😭.” Another commented on the disparity between Earle’s high-fashion choice and the average person’s earnings, stating, “That coat is my salary but like… you go girl 😭.” Some followers rallied to her defence, remarking on her hard work as an influencer. “I mean she’s working for it more than most people her age I see in Gucci. So good for her. I would wear it if I could afford it,” one comment read.
Amid the commentary, speculation arose regarding the potential origins of the luxurious coat, with some users suggesting that it might have been loaned to Earle for the TikTok appearance. Such practices are not uncommon within the influencer community, where high-end fashion is often featured to create buzz.
In addition to her fashion statements, Earle’s career is on an upward trajectory. Recently, it was announced that she and her family would be starring in a new reality television series. The news was made public through a joint post on Instagram with Netflix, who will be producing the show. In a video clip shared as part of the announcement, Earle is seen on a phone call with her father outside Netflix’s offices, assuring him that everything is “gonna be fine.”
Earle’s enthusiasm is palpable, as she confidently states, “Dad, it’s gonna be fun!” while exuding a polished appearance in a sheer maroon blouse paired with glasses. Her carefree attitude towards the reality show, accompanied by her question, “What’s the worst that can happen?” reflects her commitment to embracing this new chapter in her career.
On 18th February, just days after revealing the show’s news, Earle provided her followers with an update during a routine “Get Ready with Me” video. She shared that the filming process had begun to accelerate after a few preliminary scenes were shot. “Let’s get ready to go film with my family for our docuseries,” she said, adding that they had been documenting their experiences since August 2025.
The forthcoming series will focus on Earle’s “blended family,” highlighting her influential sister, Ashtin Earle, along with the extended group of friends that have garnered their own fanbases through social media. A press release from Netflix outlines that the show will delve into the complexities and realities of a young woman navigating personal transitions in real-time.
As the influencer landscape continues to evolve, Earle’s ability to balance high-end fashion with authentic family narratives resonates with her audience, further cementing her status in the digital space. As she embarks on this new adventure, both in the realm of fashion and reality television, her followers remain eager to see how her journey unfolds.