Celebrity chef Duff Goldman has ventured into the world of savory cuisine with the grand opening of his first-ever restaurant, Duff’s Deli + Market, on December 8 at Hartsfield-Jackson Atlanta International Airport in a partnership with Areas USA. This marks a significant departure from his renowned confectionery creations, as he introduces a menu inspired by the traditional Jewish delis of his childhood. The establishment offers a range of delectable items such as pastrami sandwiches, matzo ball soup, black and white cookies, and a crowd-pleaser – a chopped brisket sandwich.
:max_bytes(150000):strip_icc():format(jpeg)/duff-goldman-market-and-deli-01-120825-fd8a679dac214c64b03bf480e1f2668f.jpg)
Goldman shared his excitement for bringing the comforting flavors of a deli meal to travelers, expressing his personal fondness for dishes like pastrami sandwiches which evoke nostalgia from his upbringing. He believes that the airport setting provides a unique opportunity to introduce people to the authentic flavors and experience of a genuine deli, a culinary tradition that holds a special place in his heart. The menu is carefully curated to reflect his favorite deli offerings, ensuring that visitors can indulge in familiar yet high-quality comfort food during their travels.
True to his innovative spirit, Goldman has included a diverse range of options on the menu, from traditional favourites to unique creations such as a green and white cookie infused with pistachio and cardamom. His passion for culinary experimentation shines through in dishes like the chopped brisket sandwich, which he describes as a simple yet flavourful combination of tender brisket, barbecue sauce, and classic deli accompaniments like white onion and pickles. This dedication to crafting delicious, unpretentious food that resonates with customers is a testament to his culinary expertise.
In addition to the delectable food offerings, Duff’s Deli + Market also provides patrons with the opportunity to purchase merchandise and sweet treats from Charm City Cakes, Goldman’s renowned bakery based in Baltimore. From cake jars to T-shirts and cupcakes, visitors can take home a taste of his celebrated baking creations along with cherished memories of their dining experience. This integration of his bakery’s offerings further enriches the dining experience, allowing customers to enjoy a diverse selection of delectable treats.
Despite his reputation as the “cake guy” from his iconic role on Ace of Cakes, Goldman is excited to expand his culinary horizons and delve into the realm of savory cuisine with Duff’s Deli + Market. He humorously acknowledges the expectation that he can’t be solely defined by his sweet creations forever, emphasizing the importance of embracing new challenges and opportunities for growth. The restaurant’s opening represents a significant milestone in his culinary journey, showcasing his versatility and passion for creating memorable dining experiences for patrons.
Travelers passing through Hartsfield-Jackson Atlanta International Airport can now embark on a culinary adventure by visiting Duff’s Deli + Market, where they can savour the tantalising flavours of classic deli fare and indulge in a selection of delectable treats from Charm City Cakes. Goldman’s innovative approach to blending traditional deli favourites with his unique culinary flair promises a dining experience that is sure to delight guests and leave a lasting impression. As he continues to push the boundaries of his culinary expertise, Duff Goldman’s foray into the world of savory cuisine marks an exciting new chapter in his illustrious career as a celebrated chef and entrepreneur.