Joe Gatto’s Dog Rescue Shelter Is Undergoing Rebranding Amid Sexual Assault Allegations Against Him
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Joe Gatto, known for his role in the popular show “Impractical Jokers,” is facing a turbulent time as his dog rescue shelter undergoes a significant rebranding. The shelter was previously known as Gatto Pups and Friends but has now been renamed Cannoli’s Sweet Life Senior Rescue. This decision was announced by Joe Gatto’s wife, Bessy Gatto, via Instagram on Monday, March 31.
The new name, Cannoli’s Sweet Life Senior Rescue, is in honour of Cannoli, a dog who served as the inspiration behind the creation of the shelter. This rebranding comes in the wake of serious sexual assault allegations against Joe Gatto. Following these accusations, Joe announced his voluntary entry into an in-patient facility on Wednesday, March 26, to focus on personal growth and development.

The allegations surfaced when a TikTok user, joozyb, accused Joe Gatto of sexual assault, which he has vehemently denied. Subsequently, another woman who worked with Gatto in the past came forward with claims of sexual harassment against the comedian. These accusations have prompted a significant shift within the dog rescue shelter that Joe and Bessy Gatto have been passionately running.
In her Instagram post, Bessy Gatto shared that the rebranded shelter, Cannoli’s Sweet Life Senior Rescue, will now place a stronger emphasis on the senior dogs that have been a vital part of their journey. Since its establishment in 2022, the shelter has successfully rehomed over 200 senior dogs, with 135 of them finding their forever homes.
The motivation behind the shelter’s creation stemmed from Bessy’s personal experience with her dog, Cannoli. Her encounters with puppy mills while seeking care for Cannoli led her to the decision to rescue senior dogs and provide them with a loving home. The genuine love and care she felt for Mishkeen, a 15-year-old senior dog, inspired her to extend this compassion to more senior dogs in need.
As the new chapter unfolds for Cannoli’s Sweet Life Senior Rescue, Bessy expressed her gratitude for the ongoing support from the community. She reaffirmed her commitment to ensuring that every senior dog finds a place to call home, underscoring the shelter’s mission to advocate for these beloved animals.
The decision to rebrand the shelter amidst the challenging circumstances reflects a dedication to the well-being of the rescued dogs and a commitment to upholding the values of compassion and care that underpin the shelter’s ethos.
The rebranding of Joe Gatto’s dog rescue shelter serves as a testament to the resilience and strength of the Gatto family amid the allegations and controversies they are currently facing. It marks a new beginning for Cannoli’s Sweet Life Senior Rescue, with a renewed focus on providing a safe and loving environment for senior dogs in need.
The ongoing support and encouragement from the community are paramount in ensuring the continued success of Cannoli’s Sweet Life Senior Rescue as it embarks on this transformative journey towards helping more senior dogs find their forever homes.
