Beyoncé Says She Wanted People Who ‘Can’t Stand’ Her Music to Still Love Her Haircare Brand Cécred: ‘It Works’

Beyoncé, the multi-talented artist and cultural icon, recently shared insights into her haircare venture, Cécred, in an exclusive interview with i-D magazine. The brand, which she co-founded with her mother, Tina Knowles, in 2024, is set to expand its reach to the UK. This marks a significant step in her journey as a businesswoman, and her comments shed light on her vision and the underlying ethos behind the brand.

Cécred was born out of Beyoncé’s desire to create effective haircare products that cater to a diverse clientele. In her conversation with i-D, the Grammy-winning singer reflected on the wealth of experience and love she and her mother have channelled into their brand. “My mother and I poured decades of experience, tradition, and love into Cécred. It’s gratifying to see our community grow across every ethnicity, texture, generation, and gender,” Beyoncé noted. This statement captures her commitment to inclusivity in the beauty industry.

While discussing her celebrity status, Beyoncé acknowledged the challenges she encountered when launching the brand. She emphasised that it was crucial for her to be seen not just as a famous face but as a founder and visionary. “It took some conditioning from the world’s perception of how to launch a brand founded by someone like me,” she explained. Beyoncé firmly positions herself as the primary architect and investor for Cécred, distancing the brand’s identity from her celebrity persona.

Beyoncé’s approach includes a unique desire for her products to appeal even to her critics. “I had a vision to build something that solved real problems and performed so incredibly that the people who can’t stand my music still use Cécred,” she quipped. This blend of ambition and humour underscores her confidence in the efficacy of her products, which are designed to solve real haircare issues.

The inspiration behind Cécred can be traced back to Beyoncé’s early experiences in her mother’s hair salon. During her formative years, she witnessed the transformative power of haircare as her mother provided services to numerous women. This environment not only nurtured her understanding of beauty but also shaped her aspirations. “Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy,” she shared in a previous interview with Essence.

Beyoncé emphasised the emotional bond many people have with their hair, noting that nurturing and celebrating this aspect of identity can directly impact personal well-being. “I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” she recalled, highlighting the profound connection her mother fostered with her clients.

Cécred officially launched with its Foundation collection, which includes eight products enriched with the brand’s signature Bioactive Keratin Ferment technology. This innovative approach, made from wool-derived keratin, aims to cleanse, condition, and strengthen hair, appealing to a wide array of hair types and needs. The collection embodies Beyoncé’s aspiration to blend beauty with functionality, providing quality solutions for all.

As Beyoncé prepares to introduce Cécred to a larger audience, her dedication to maintaining her mother’s legacy while promoting inclusivity and quality within the haircare industry is palpable. With a blend of personal passion and professional acumen, she is poised to make a significant impact in the world of beauty.

In essence, Beyoncé’s foray into the haircare market goes beyond commercial ambition; it is a homage to her roots, her mother’s influence, and her commitment to uplifting a diverse community through quality products. As the brand continues to grow, many will be watching to see how it evolves under the guidance of its visionary founder.