The Bottoms Up Invitational, an annual fundraising event led by NBC’s Today anchor Craig Melvin, is set to return for its fifth consecutive year on September 13 and 14. This notable initiative, designed to benefit the Colorectal Cancer Alliance, serves as a poignant tribute to Melvin’s late brother, Lawrence, who succumbed to colon cancer in 2020 at the age of 43.
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Since its inception, the Bottoms Up Invitational has made a significant impact, raising over $5 million to support efforts aimed at improving diagnosis, treatment, and awareness of colorectal cancer. Alongside Melvin, sports reporter Lindsay Czarniak plays a central role in organising the event, which blends a golf tournament with musical performances, attracting attendees from various backgrounds.
Melvin, 47, has become a vocal advocate for discussions surrounding colon health, thanks to his efforts over the past five years. “You’d be surprised how many people actually mention having a colonoscopy to me,” Melvin remarked in an interview, highlighting how he has effectively tied his public persona to the important health conversations surrounding colonoscopies. This growing connection has been a source of joy, enabling him to foster a culture of openness about what many once considered taboo subjects.
One of the primary missions of the Bottoms Up Invitational is to demystify the colonoscopy process. Melvin expresses enthusiasm for encouraging people to discuss symptoms related to colorectal health that were often avoided in the past, such as blood in stool or unexplained weight loss. He refers to a shift in societal attitudes, noting, “People are talking about them now.”
Data from the Colorectal Cancer Alliance emphasises the importance of early detection, noting that colon cancer boasts a survival rate of 90% when diagnosed early through screening procedures, such as colonoscopies. These screenings play a crucial role in detecting and removing polyps, which can develop into cancer if left unchecked. Besides traditional methods, alternative at-home screening options are also becoming available.
In addition to its fundraising components, this year’s Invitational will introduce a panel discussion about the latest advancements in colorectal cancer treatments. Dubbed “Screen Smart,” the panel will feature medical experts discussing groundbreaking technologies, including blood testing options that may revolutionise patient care. Melvin is hopeful that this educational segment will raise awareness and empower attendees to pursue preventive care actively.
The ongoing success of the Bottoms Up Invitational astonishes Melvin each year, noting how community members rally around the cause when asked. “I didn’t envision it becoming this annual family reunion,” he shared, adding that the event has transformed into a broader family of individuals affected by colorectal cancer.
Melvin’s personal connection to cancer is profound. He has witnessed its impact across his family, including a niece who lost her battle with a rare paediatric cancer and his mother, Betty Jo, who is a breast cancer survivor. His mother will play a vital role at the tournament, encouraging attendees to stay vigilant about their health, echoing the event’s theme of awareness and early detection.
Support from Melvin’s colleagues at NBC has been unwavering. Each year, members of the Today team participate in the event, fostering camaraderie and shared purpose. Melvin expressed gratitude for their involvement, stating, “It’s been a hell of a year… but we’ve got a great team.” He acknowledges the privilege of working alongside a supportive group while emphasising the moment’s importance for everyone involved.
As preparations for the 2026 Bottoms Up Invitational continue, Melvin and Czarniak remain committed to their mission of raising awareness and funds for colorectal cancer. The event is not only an opportunity to honour Lawrence but also to unite a community around an essential cause.
For those interested in learning more about the Bottoms Up Invitational or contributing to this significant event, additional information is available on the official event website.