Christie Brinkley is making waves once again at the age of 72, starring in a new campaign for Black Velvet Canadian Whisky. This marks nearly fifty years since the supermodel first graced advertisements for the brand in 1978. In a nostalgic and fun reimagining of her earlier work, Brinkley embraces both her iconic status and her evolution as an individual.
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Reflecting on the opportunity to recreate her original campaign, Brinkley described the approach by Black Velvet as a “good idea.” She conveyed her enthusiasm for the project, labelling it “a lot of fun.” While the new photographs are not exact replicas of the original images, they maintain the same spirit, showcasing Brinkley with both flowing curls and a sophisticated updo. In updating her hairstyle, she quipped that the previous look resembled a “flattened beret,” adding a touch of humour to her reflections.

For Brinkley, seeing the finished images was an emotional experience. Although she can still identify with the youthful woman in her earlier campaigns, she believes she embodies “more confidence and elegance” now that she has matured. The model views this new campaign as a continuation of her past work, managing to merge a classic feel with a modern twist.
Brinkley expressed her surprise at revisiting the ads all these years later, calling it “incredibly special.” With a nod to the adage that “some things get better with age,” she highlighted the dual evolution of whisky and models. The supermodel is keenly aware that her prominent presence at 72 sends a progressive message about beauty and inclusivity in the fashion industry.
She emphasised that the industry’s growing acceptance of diverse representations of beauty is a positive change, noting that her experience on set—where she was told she looked beautiful—would have been unthinkable fifty years ago. Brinkley believes that the shift in attitudes towards age and beauty reflects a broader expansion of how beauty is defined.
If she could impart wisdom to her younger self, Brinkley would urge her to make the most of every moment. She advocates for living life to the fullest, reminding others to appreciate even simple pleasures, like witnessing a sunset. Her perspective on beauty has shifted significantly over the years; she no longer feels the need to conform to a perfect image for clients. Instead, she prioritises authenticity and self-acceptance, embracing her appearance as it is.
In Brinkley’s view, humour and curiosity are pivotal in fostering a graceful approach to ageing. She credits good health and self-care as essential components of feeling and looking one’s best. She believes embracing these aspects of life contributes to a more positive perception of beauty, removing the pressure of perfection.
Brinkley continues to feel excited about her interactions in front of the camera. She enjoys the process of getting pampered by professionals and sees these opportunities as chances to learn about current trends in makeup and styling. As a lover of transformation, she relishes trying on new outfits and exploring fresh looks.
When asked whom she would like to share a Black Velvet cocktail with, Brinkley had several names in mind. She expressed a desire to sit down with Jane Fonda to discuss contemporary issues in America. She also mentioned George Clooney, praising his impressive blend of humanitarianism and acting talent. Furthermore, she fondly spoke of Joni Mitchell, wishing to raise a glass in gratitude for the joy and healing that the singer’s music has brought to her life.
Through her continued work and reflections on beauty, Christie Brinkley illustrates that age need not diminish one’s presence in the fashion world. Instead, she champions the idea that individuals can grow more captivating, both in character and spirit, as they age. This new campaign not only revitalises her connection to Black Velvet Whisky but also propels important conversations about inclusivity and beauty in modern society.
