### Heinz Unveils Four Exciting New Sauces at D23 Expo in Disney Collaboration
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**Anaheim, California** – Attendees of this year’s D23 Expo were treated to a sneak peek of four innovative sauces from Heinz, as the much-anticipated collaboration between Kraft Heinz and The Walt Disney Company begins to take shape. Taking place from 14 to 16 August, fans were among the first to sample these original flavours, which will soon be available across Disney parks, resorts, and cruise lines.
The new sauces include Heinz Blackberry Bourbon BBQ, Heinz Orange Mojo, Heinz Brauhaus Mustard, and Heinz Maple Sweet Chili. These flavours, crafted using the “Sauce Vault” concept and tested with cutting-edge technology known as the Heinz Remix machine, represent Heinz’s commitment to flavour innovation drawn directly from fan feedback. This initiative signals an exciting evolution in condiment offerings at some of the most visited entertainment venues in the country.
Following their debut at D23, these sauces will be incorporated into specially designed condiment stations throughout key Disney locations, including Walt Disney World in Orlando, Disneyland Resort in California, and Disney Cruise Line sailings. This expansion aims to enhance the dining experience for guests, inviting them to enjoy fresh and unique flavour combinations while visiting these iconic destinations.
Kraft Heinz’s multi-year partnership with Disney encompasses more than just sauces. The collaboration will introduce new menu items originating from ten of Kraft Heinz’s well-loved brands, such as Jell-O, Jet-Puffed, Kraft Macaroni & Cheese, and Philadelphia Cream Cheese. In addition to expanded menu offerings, dining experiences with a narrative focus will be rolled out to hundreds of Disney’s restaurants, enriching the overall dining atmosphere for visitors.
The new culinary alliance heralds the launch of various activations throughout Disney’s North American parks, resorts, and cruises. With the sauce introduction setting the stage at D23, more themed dining experiences and menu items are expected to follow in the coming months, promising something special for guests at Disney’s iconic venues.
Heinz recently drew attention to its creative branding when it celebrated the 57th pick of the NFL Draft by offering a range of quirky perks, including a custom red jacket and a lifetime supply of ketchup to Chicago Bears’ selection Logan Jones. This initiative illustrated their playful approach to marketing and engaging with fans.
Moreover, Heinz has introduced an innovative product called the Heinz Dipper, a fry box equipped with a built-in ketchup compartment. This handy design, available in select U.S. cities, caters to the on-the-go lifestyle of customers and redefines how they enjoy their favourite condiments.
In a similar vein, Kraft has also recently launched a limited-time apple pie-flavoured mac and cheese, merging two household staples into a uniquely festive dish. The limited-edition meal, created for Walmart shoppers, features dessert-inspired ingredients to bring a new twist to traditional macaroni and cheese, capitalising on the joy of Thanksgiving table traditions.
As Disney fans flock to the D23 Expo, the anticipation builds regarding how these sauces and new menu items will transform dining experiences within the parks. This partnership marks an exciting chapter for both Kraft Heinz and Disney, opening the door to flavour innovation and culinary creativity for millions of visitors each year.
With Disney’s commitment to providing unforgettable experiences for its guests, this collaboration promises to be a delicious addition, setting the stage for future culinary adventures at the Happiest Place on Earth. Whether it’s a casual bite or a unique dining experience, guests can look forward to tasting these new Heinz offerings starting later this year.