Coco Rocha, the renowned supermodel, opened up about her fashion preparations and personal style as she attended a recent event in New York City. The occasion celebrated fashion designer Jeremy Scott’s two-decade-long collaboration with Longchamp, a brand that holds significant meaning in Rocha’s life.
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The supermodel made headlines at the 2026 Cannes Film Festival, where she showcased a striking ensemble designed by Ilya Migmoon at Chopard’s amfAR Gala. The outfit, which was inspired by avian themes, included a show-stopping gown complemented by an extravagant headpiece that was so large it required its own specially designed carry-on bag, courtesy of her close friend Scott. The eye-catching nature of her attire underscored Rocha’s flair for fashion and her deep connection with both the designer and the luxury brand.
During the New York event, Rocha shared insight into her travel habits, particularly a humorous saying she and her husband, James Conran, adhere to: “Did you bring the Longchamp bag?” This catchphrase highlights the pivotal role that Longchamp bags play in her everyday life. Rocha explained how her whimsical headpiece made its way into her luggage, joking about the potential confusion it might have caused security personnel at the airport.
Longchamp has not only been a staple in Rocha’s wardrobe but also a fixture in her home life. She has designated a special space in her walk-in closet for the brand’s accessories, which has unfortunately drawn the attention of her 11-year-old daughter, Ioni James. Rocha sweetly recounted how her daughter often notes the multitude of bags, recognising their utility in everyday tasks like carrying school items and swimwear.
Rocha’s relationship with Longchamp transcends mere fashion, as she reminisced about her earliest collaborations with the brand, noting the creativity and joy she felt during their campaigns. One of her most memorable projects involved a vibrant advertisement titled “You Should Be Dancing,” where she had to learn choreography and dance for the camera. The unique blend of fashion and artistry from that campaign has left a lasting impression on Rocha, as she continues to embrace a similar ethos in her style.
In reflecting on her fashion philosophy, Rocha emphasised the importance of fun and community within her glam team. She believes that red carpet events should be approached with both seriousness and a playful spirit. The model expressed her desire to evoke emotions through her outfits, whether they be laughter, surprise, or even dislike. “I want you to feel something when you look at it,” she stated, encapsulating her belief that fashion should be an expression of individuality and creativity.
As she prepares for significant events, Rocha ensures that her approach to style remains a joyous experience, fostering a positive atmosphere with her team. By cultivating a sense of community around her, she attempts to make the process of getting ready not just about looking glamorous, but also about bonding and having fun.
Coco Rocha’s involvement with Longchamp and Jeremy Scott is a testament to how personal relationships can shape a fashion journey. As her bond with the brand deepened over the years, it became an integral part of her identity, both as a model and a mother. Her laughter, joy, and unique style continue to inspire those in the fashion industry, reminding everyone that yes, fashion ought to be fun, bold, and evocative.