In-N-Out Burger, the popular fast-food chain known for its unwavering commitment to quality and customer service, is eyeing potential expansion into several new states. Lynsi Snyder, the CEO and granddaughter of the chain’s founders, spoke recently about the company’s growth strategy in an interview with actor and television host Terry Crews. Given its family-owned nature, In-N-Out intends to pursue steady growth rather than rapid expansion, which is a driving force behind its brand philosophy.
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During the conversation, Snyder revealed that the company is keen to explore new markets, specifically highlighting Arkansas, Mississippi, and Oklahoma as potential candidates for future In-N-Out locations. This expansion interest comes on the heels of the brand’s recent entry into Tennessee, where a new store was made possible due to the proximity of their warehouse in Texas, which facilitates logistical support for openings in nearby states.
Snyder expressed excitement about the forthcoming launch of an In-N-Out restaurant in Albuquerque, New Mexico, slated to open its doors by 2027. The commitment to Albuquerque reflects the company’s ambition to deepen its presence in the Southwest while carefully managing its expansion plans. In-N-Out has indicated that California remains a key focus for growth, with numerous locations set to be added across the state in the near future.
Despite the allure of expansion, Snyder emphasised her cautious approach. The chain currently operates in ten states with more than 300 locations, and she insists on ensuring that every new opening meets the brand’s high standards. She remarked, “I don’t take lightly the brand’s expansion,” and mentioned the importance of being “ready” before entering new markets. Snyder’s philosophy underscores the notion that each growth decision should be made with thorough consideration rather than as part of a hurried upward trajectory.
The In-N-Out brand has received numerous requests from various states for a presence, but Snyder was clear that while many locations might be desirable, not all are immediately viable. The company has maintained a “very steady growth rate,” and she has stated that there are times when they may not reach their projected opening timelines, thanks to challenges like permits and negotiations with local authorities.
In a recent development, the planning committee in Palm Springs, California, approved a new location design for In-N-Out after months of revisions and discussions. Though the design has been green-lighted, it must still adhere to specific alterations aimed at ensuring that it aligns with the architectural character of Palm Springs. Snyder’s commitment to preserving the unique aesthetic of local environments during expansion indicates a dedication to maintaining the brand’s image while fostering community respect.
In discussing the brand’s identity, Snyder emphasised that regardless of the new location, In-N-Out aims to deliver a consistent customer experience across all its outlets. This means that while regional influences may manifest in the design—be they “California flair” or “Spanish influence”—the core experience of dinery and service remains unchanged, a crucial part of what attracts customers to In-N-Out.
A notable aspect of In-N-Out’s business model is its decision not to offer online ordering. Snyder believes that this choice significantly contributes to the in-store experience, which prioritises customer interaction and service quality. She argued that mobile ordering could detract from the personal touch that has become synonymous with the In-N-Out brand, reasoning that the freshness of their offerings is integral to their appeal.
As the brand contemplates entering new territories, it does so with a strategic mindset, one that prioritises quality over quantity. Snyder’s leadership reflects a broader commitment to honouring the legacy of the company while adapting to the evolving landscape of the fast-food market. With plans that span multiple new states and a focus on maintaining the integrity of the In-N-Out experience, the future looks promising for this iconic burger chain.