Christina Haack, the well-known star from HGTV, is making headlines once again, this time with her latest venture into the world of champagne. Haack recently unveiled her own brand, Clé Cachée, which she launched in September 2025. This exciting initiative was inspired by her travels to Napa Valley and has become a symbol of both her creativity and her romantic life with boyfriend Chris Larocca.
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The 42-year-old television personality characterised her recent getaway to California’s famous wine country as a “research trip.” On April 26, 2025, Haack shared a collection of images on Instagram that showcased not only the stunning scenery but also intimate moments with Larocca. In one delightful photograph, the couple posed against a picturesque backdrop, glasses raised in celebration.
Haack’s posts offered a glimpse into their holiday, including a cheerful selfie of the pair basking in the sunshine, and various images highlighting the wines they sampled throughout their trip. Larocca expressed his gratitude for the meticulously planned getaway, commenting on the Instagram post: “What an amazing trip!! Thank you for planning literally everything!!! Love you.” Haack warmly responded with a simple, “Love you baby,” reinforcing the romantic atmosphere surrounding their retreat.
Before the launch of her champagne line, Haack shared insights into her vision for Clé Cachée with PEOPLE, revealing that her aspirations for the brand began during a previous visit to Napa Valley with Larocca, whom she began dating in autumn 2024. “I’ve been a champagne girl for as long as I can remember,” she said, reflecting on her longstanding passion for the beverage. This fascination evolved into a business venture, seeing Haack deeply involved in every stage of product development.
She meticulously selected every element of the champagne, stating, “I didn’t just slap my name on a bottle. I picked everything, from the finest Grand Cru grapes to the sugar content.” Her commitment to quality meant multiple trips to France, particularly to the famed regions of Reims and Épernay, as she honed her expertise in crafting the perfect champagne.
Clé Cachée marks a significant milestone in Haack’s entrepreneurial journey, being her first product launch beyond her well-established interior design business, Christina & Kylie. Haack expressed the importance of authenticity in her brand, noting, “I’ve been really picky about putting my name on things.” Her hands-on involvement illustrates her dedication to creating a product that truly reflects her personal style and passion.
In the months that followed the launch, Haack has maintained a vibrant presence in promotional videos for Clé Cachée. Notably, one of her recent clips showcased her rejecting popular weight loss drugs in favour of aligning with her own product, further emphasising her confidence in her champagne. This strategy also highlights her commitment to promoting a positive message regarding body image and personal choices.
Larocca has played an integral role in promoting Clé Cachée as well, featuring alongside Haack in a steamy photoshoot intended to capture the essence of their relationship and the luxurious lifestyle associated with their brand. The couple’s chemistry shines through in these promotional materials, successfully blending their personal and professional lives.
As Clé Cachée continues to rise in popularity, Christina Haack’s journey is a testament to her entrepreneurial spirit and love for quality champagne. Her authentic approach to brand creation, combined with the romance of her relationship with Larocca, paints a compelling picture of success and personal fulfillment. With her eyes set on the future, Haack is not just making a name for herself in the world of champagne, but also sharing her love story with fans along the way.