As Tax Day approaches in the UK, numerous food brands are stepping up to offer enticing deals and promotions designed to ease the burden of this annual financial obligation. From generous freebies to discounts, establishments such as Krispy Kreme, Pizza Hut, and QDOBA are doing their part to make this day a little more enjoyable for consumers.
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Krispy Kreme, the popular doughnut chain, has become well-known for its Tax Day offers over the years. This year marks the fourth consecutive time they are providing a special deal for customers who have completed their tax filings. On April 15, customers purchasing any dozen of doughnuts at the standard price in-store or via the drive-thru will be eligible for a ‘buy one, get one free’ deal. Those preferring to order online for either delivery or takeaway can also benefit from the same promotion using the code “TAXBREAK.” However, this offer is limited to one free dozen for each order placed on their app or website.

Meanwhile, the Mexican fast-casual chain QDOBA is also getting in on the action with their unique concept of “Tax Day Guac Relief.” This promotion is particularly appealing to fans of their signature guacamole, traditionally subject to extra fees. Until 11:59 PM ET on April 15, QDOBA Rewards Members can ‘file’ a claim for prior payments of extra guacamole at other establishments and subsequently unlock a £5 reward usable towards an in-store, online, or app order. Interested individuals can complete a brief survey at TaxDayGuacRelief.com and will receive their reward by April 20, valid until April 26. Additionally, new QDOBA customers who sign up for the rewards programme will receive complimentary Queso and chips.
Pizza Hut is not to be outdone, offering large three-topping pizzas for just £10 on April 15. This deal is redeemable at participating locations as well as through PizzaHut.com or their app. In preparation for this promotion, the chain has recently enhanced their Hand Tossed crust recipe, introducing a Garlic-Parm Hut Blend for a lighter and more flavourful crust option.
In a bid to give back to consumers beyond just food items, Grubhub is set to allocate £100,000 in credits to 5,000 customers who have previously incurred fees on their food delivery apps. The Grubhub Fee Return will allow diners to upload their food delivery receipts from any platform from April 6 to April 15, making them eligible for £20 in Grubhub credit. Furthermore, throughout the same timeframe, Grubhub users can enjoy a discount of £10.40 on orders equal to or above £50 from selected partner restaurants, including Krispy Kreme and Chili’s. To promote onboarding, first-time users can also receive a discount of £10 on their initial order exceeding £50 with the code FEERETURN10.
For those who prefer a healthy treat, Smoothie King is offering a compelling incentive for new customers on Tax Day. Anyone joining their Healthy Rewards program through the Smoothie King app on April 15 will receive £3 off their purchase. This effort reinforces the chain’s commitment to promoting a healthy lifestyle while also providing financial relief.
Similarly, Paris Baguette is engaging customers in a delightful way with their exclusive offer for PB Rewards members, who can obtain a free pastry with any beverage purchase on Tax Day. The bakery is also featuring a new limited-time Korean BBQ menu that includes items like a Korean BBQ Pizzetta and a Korean BBQ Grilled Cheese, alongside refreshing beverages such as Korean Plum Gochu Fresh Mint Lemonade.
Lastly, Kroger, a well-regarded grocery store chain, is rolling out a special promotion aimed at meal planning with their buy one, get one 50% off deal on Private Selection frozen meals, excluding pizzas. Customers can access this promotion from April 15 to May 5 by downloading a digital coupon from the Kroger website or app, which can be redeemed both in-store and online.
These various offers from multiple brands showcase a creative response to Tax Day, highlighting the willingness of companies to engage with their customers during a typically stressful time. Whether through a sweet treat or a tasty meal, these promotions aim to provide some light-hearted relief amidst the paperwork and financial responsibilities of the season.
