Zendaya Plays Stylist Law Roach’s Assistant in Campaign for Co-Created Sportswear Collection

**Zendaya Partners with Law Roach for On’s First Collaborative Collection**

Actress Zendaya has teamed up with her long-time stylist, Law Roach, to create a unique line of footwear and apparel for Swiss sportswear brand On. This collection marks a significant first, being the brand’s inaugural co-created range, and it brings together Zendaya’s innovative vision and On’s expertise in design.

The collaboration is highlighted in a newly released campaign that features both Zendaya and Roach in an intriguing role reversal—Zendaya plays the role of Roach’s assistant. In the campaign, she humorously addresses Roach’s 2023 retirement announcement, demonstrating their playful rapport. The video depicts Zendaya answering his phone calls, carrying boxes, and even offering him a drink, all while making light of his brief exit from the industry, quipping, “Well, he was retired, but he’s not anymore.”

This playful spirit extends into the artistic direction of the campaign, envisioned by Academy Award-winning director Spike Jonze. The cinematic film, titled *Shape of Dreams*, immerses viewers in Zendaya’s creative universe, known as “The Dream Lab.” With a surreal approach, the film portrays the design process as outfits evolve in unexpected ways, showcasing how they stretch, shrink, and undergo transformation until being realised in their final state. The visuals are further enhanced by the work of acclaimed photographer Sean Thomas, adding depth to the project.

In a recent press release, Zendaya expressed her enthusiasm for the collaboration, describing the experience as “so much fun.” She highlighted the aim of the collection: “We wanted to create pieces that feel versatile and easy to wear – styles that move with you across different moments.” Building upon these ideas, the collection fosters an effortless blend of confidence and comfort.

Zendaya’s involvement with On goes back further than this latest project. In 2024, she announced her multi-year partnership with the brand, stating, “It’s no secret that I’ve been a big fan of On for a long time.” She shared how integral the brand has become to her lifestyle, noting that she regularly wears their products while on set, travelling, or even running errands with her dog. This longstanding admiration makes the partnership feel like a “full-circle moment” for the actress.

The collaboration doesn’t just stop at clothing; it has also inspired elaborate advertising campaigns. For example, in a previous campaign titled *Zone Dreamers*, released in April 2025, Zendaya showcased a dramatic pixie cut while starring in a futuristic short film. This concept was brought to life alongside Law Roach and visual artist Nadia Lee Cohen, where they donned snug outfits designed by Roach as they embarked on an imaginative journey into space, navigating the challenges of zero gravity.

Looking ahead, Zendaya has expressed excitement about the creative possibilities that lie ahead with On. “Zone Dreamers was such a joy to create,” she remarked, underscoring her satisfaction with the innovative direction of their projects. “I’ve loved working with On to bring something so creative and unexpected to life.”

The collaboration between Zendaya and Law Roach not only exemplifies their personal connection but also highlights a growing trend of celebrities lending their unique perspectives and styles to sportswear. By merging performance with personal flair, their collection stands out in the competitive landscape of athleisure.

With Zendaya’s proven ability to resonate with audiences, paired with Roach’s exceptional skills as a stylist, this partnership is poised to make a significant impact within the fashion industry and beyond. The first stage of their collaboration has successfully set the stage for a potentially influential series, appealing to both their fanbase and the broader market of athleisure enthusiasts looking for something distinctive and stylish. As the months unfold, it will be interesting to see how their vision continues to develop and what future projects they have in store.