**Travis Kelce Named Global Brand Ambassador for Tommy Hilfiger with Support from Gigi Hadid**
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In an exciting announcement for both fashion and sport, Travis Kelce has been unveiled as the new global brand ambassador and creative collaborator for Tommy Hilfiger, effective from March 30. The Kansas City Chiefs tight end is set to marry pop superstar Taylor Swift, making his partnership with the renowned fashion label particularly noteworthy.
Gigi Hadid, a prominent model and close friend of Swift, expressed her enthusiasm for Kelce’s new role on Instagram, celebrating the news in the comments section of Tommy Hilfiger’s official post. With an encouraging message that read, “Yess boys !!!!!” Hadid showcased not only her support for Kelce but also for a brand that has often featured her as a muse.
The social media announcement featured a series of images showcasing Kelce alongside Hilfiger, where they were seen smiling and shaking hands. The NFL player donned garments from the fashion house, showcasing its classic red, white, and blue colour palette. A video clip also teased what seemed to be a glimpse of Kelce exploring pieces from an upcoming Hilfiger collection, demonstrating his appreciation for the design aesthetic embodied by the brand.
The official caption heralding Kelce’s appointment described him as known for his dynamic presence both on and off the field. The collaboration aims to inject a modern perspective into the brand’s timeless American style, merging confidence, individualism, and contemporary flair. Tommy Hilfiger characterised the partnership as “just the beginning,” hinting at expansive plans ahead.
Kelce’s relationship with Hilfiger marks the start of a multi-season partnership, which will kick off in Fall 2026. This timing aligns with the athlete’s commitment to return for a 14th season in the NFL, having recently signed a lucrative one-year contract worth $12 million with the Chiefs. The collaboration promises to weave through various cultural elements, encapsulated in a series dubbed F.A.M.E.S — Fashion, Art, Music, Entertainment, and Sport.
The partnership is set to extend into Spring 2027, with plans for a design collaboration that aims to reimagine some of the brand’s iconic pieces, driven by themes of relentless optimism and a belief in bold aspirations. Kelce has recently made waves not only for his on-field prowess but also for his daring fashion choices, including a striking all-leather Tom Ford ensemble worn at a recent awards ceremony.
Additionally, Kelce has become a red carpet fixture, making appearances at high-profile events, including the ESPYs and various Hollywood galas. His flair for fashion extends to extravagant accessories, such as a crystal-encrusted watch valued at $77,000 worn during the signing of his recent contract.
In his statement regarding the new collaboration, Kelce expressed long-standing admiration for Tommy Hilfiger, calling the brand an “iconic American label.” He reflected on his youth, recalling how he would eagerly request Sailing Gear jackets from his mother, indicating a deep-rooted connection to the brand. The opportunity to collaborate with Hilfiger and infuse his own creative vision into the designs is, according to Kelce, “a dream come true.”
With this partnership, both Kelce and Hilfiger appear poised to make a significant impact on the fashion landscape, combining the worlds of sport and style. As they embark on this journey together, fans eagerly await the release of the new collections that promise to embody a perfect blend of classic and contemporary design.