In 2008, the Pringles Can Designer Was Buried in 1 at His Request. 18 Years Later, the Brand Is Giving Away a Pringles Urn for a Fan to Do the Same

In a delightful tribute to Fredric Bauer, the inventor of the iconic Pringles can, the snack brand is launching an unusual promotion that invites fans to enter for a chance to win a can-shaped metal urn. This unique campaign, entitled “Once You Drop,” commemorates Bauer’s legacy whilst offering an “afterlifetime” supply of Pringles—estimated to last around 200 years.

Bauer, who devoted his career to food storage innovations as both a scientist and organic chemist, introduced his design for the Pringles can in 1966 while working for Procter & Gamble. The original objective was to create a container that would better preserve the integrity of the chips. The patented design allowed for the stacking of crisps, safeguarding them from breakage, unlike the conventional bags that often left the contents vulnerable to damage.

Despite initial controversy surrounding the design, it earned its place in pop culture and became synonymous with the brand. Over time, the Pringles can has been credited with inspiring innovation in packaging across the supermarket industry, as noted by Time magazine. Bauer’s daughter, Linda, fondly recalled how much pride her father took in his creation at the time of his passing in 2008 at the age of 89.

In a heartwarming personal anecdote, Bauer’s family remembered his wish to be buried in a Pringles can. Initially taken lightly during discussions about burial arrangements in the 1980s, the family later recognised he was serious about this sentiment. They honoured his request by purchasing a can of Pringles en route to the funeral home. Consequently, some of Bauer’s ashes were interred in the can, along with a conventional urn containing the remainder of his remains at his grave in Springfield Township, Ohio.

Now, nearly two decades later, Pringles is inviting its devoted customers to participate in this playful homage. The “Once You Drop” campaign allows fans to express their desire to be laid to rest in a similar can-shaped urn, reminiscent of the one that held Bauer’s ashes. Those interested can sign a “will and taste-ament” as part of the entry process.

This bespoke urn is designed from precious metal and is equipped with a removable lid, providing a personal touch for the winning participant. The prize also includes a lifelong supply of the crunchy snack, aiming to keep the winner well-stocked with their favourite flavour for generations to come.

To participate, individuals can visit the dedicated campaign website, OnceYouDrop.com, between now and 22 October. As the promotion unfolds, it not only serves as a quirky marketing strategy but also vividly illustrates the affection and nostalgia many have for the beloved Pringles brand and its innovative beginnings.

Ultimately, this campaign is a celebration of invention and the personal connections that often inspire them. Fredric Bauer’s legacy continues to gain recognition, leaving a lasting impact not only on the snack industry but also on the hearts of those who savour the unique taste of Pringles today.