Capri Sun Unveils New ‘Big Pouch,’ 3 Times Its Normal Size

Capri Sun, the well-known beverage brand, has announced an exciting new addition to its product range – the Capri Sun Big Pouch. This innovative container is set to delight fans of the brand by offering a significantly larger volume than the traditional pouches that many grew up with.

The Capri Sun Big Pouch measures 9 inches in height and 6 inches in width, boasting the ability to hold a generous 24 fluid ounces. This marks a substantial increase in size compared to the original pouches, which only contain 6 fluid ounces. Recognising the demand for larger servings, the Kraft Heinz-owned brand decided to create something that speaks to the needs of both kids and adults alike.

One of the standout features of this new offering is that it is refillable. Each Big Pouch comes equipped with a larger straw for an enhanced drinking experience, maintaining the fun, nostalgic elements of the Capri Sun experience. However, consumers should note that the pouch is sold empty. Upon purchase, customers will receive a coupon valid for any Capri Sun flavour, with the brand highlighting the 64-fluid ounce jug of Capri Sun Fruit Punch as a recommendation.

The launch of the Big Pouch, however, comes with some limitations. This product is being introduced as a limited-edition item and will only be available through a series of daily drops scheduled between the 21st and 24th of September. Enthusiasts looking to grab one of these larger pouches will need to act quickly, as only a limited number will be released each day.

Moreover, Capri Sun is inviting consumer feedback on this new product. By encouraging fans to share their thoughts on social media using the hashtag #CapriSunBigPouch, the brand intends to gauge interest. Should the response be overwhelmingly positive, there is potential for the Big Pouch to become a permanent fixture within Capri Sun’s existing line of beverages.

This latest release is not the brand’s first attempt at innovation within its iconic pouch design. Capri Sun has previously launched the Solstice Pouch to commemorate the summer solstice, as well as a brief offering of an 11.25 fluid ounce pouch. Unfortunately, the latter was ultimately discontinued due to production and distribution challenges.

Beginning on September 21, the Capri Sun Big Pouch will be priced at £6 and can be purchased via Walmart.com. For those interested in securing one, Capri Sun’s social media platforms, including Instagram and TikTok, will provide additional details regarding the limited release and daily drop schedule.

As hydration needs evolve, Capri Sun continues to adapt, reflecting current trends and preferences among consumers. With the Big Pouch, the brand not only seeks to quench thirst but to also provide a fun and practical solution for fans wanting more of their favourite drinks. Whether the response from consumers will lead to a more permanent offering remains to be seen, but the excitement surrounding the Big Pouch certainly highlights the brand’s commitment to engaging with its audience.

In a market where convenience and size are increasingly valued, the Capri Sun Big Pouch could be an appealing choice for families and individuals looking to enjoy their favourite juices in a larger format. As the release date approaches, anticipation builds to see how fans will respond to this new addition to the Capri Sun family.