Krispy Kreme has announced the launch of a new seasonal treat to usher in the autumn months: the Apple Cider Original Glazed doughnut. This latest addition is designed to offer fans of the brand a delightful alternative to the traditional pumpkin and pecan flavours often associated with fall.
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The newly introduced doughnut features a dough made with apple cider and generously spiced with cinnamon, all enveloped in Krispy Kreme’s signature glaze. According to the company’s press release, the Apple Cider Original Glazed doughnut aims to evoke the comforting and nostalgic flavours of autumn, making it a compelling choice for those looking to celebrate the season.
To mark this exciting launch, Krispy Kreme is offering a special promotion from September 10th to September 13th. Customers can purchase a dozen Apple Cider Original Glazed doughnuts for just £5, provided they also buy another dozen at the full price. This deal is expected to attract both new and loyal customers eager to indulge in the flavours of fall.
Alongside the Apple Cider doughnut, Krispy Kreme has also introduced a unique Fall & Football Dozen to coincide with the kickoff of the NFL season. This special 12-pack features an assortment of themed treats, including four football-shaped doughnuts. These treats consist of an unglazed shell filled with creamy white filling, dipped in rich chocolate icing, and decorated with icing laces for an authentic football look.
The assortment also includes three Pumpkin Spice Cake doughnuts, known for their seasonal appeal, as well as two Maple Cheesecake doughnuts and three Original Glazed doughnuts. The Fall & Football Dozen aims to cater to diverse taste preferences while celebrating the spirit of the football season.
Krispy Kreme has been active in introducing creative and seasonal flavours throughout the year. Last month, the company collaborated with The Pokémon Company International to present a set of Pokémon-themed doughnuts. This special collection celebrated the franchise’s 30th anniversary and featured six popular characters, including Pikachu and Jigglypuff. Alongside the doughnuts, Krispy Kreme also released limited-edition Pokémon-themed cups in a variety of designs.
The chain’s promotional efforts earlier this summer included the launch of the Original Glazed Blueberry doughnut, which was available for a limited time to celebrate the peak of blueberry season. Marketing it as “a berry delicious twist” on their classic glazed doughnut, Krispy Kreme successfully tapped into the seasonal vibes of summer, making it a sought-after item for customers during National Blueberry Month.
As the seasons change, Krispy Kreme’s innovative flavour offerings reflect a commitment to keeping their menu fresh and enticing. The introduction of autumnal flavours like the Apple Cider doughnut demonstrates their responsiveness to seasonal trends while further establishing their identity within the competitive doughnut market.
With the arrival of these new seasonal offerings, Krispy Kreme continues to engage its customer base, inviting them to savour not just the flavours but the memories associated with this time of year. The combination of nostalgic tastes and fun promotional deals positions Krispy Kreme as a go-to location for those looking to indulge during the autumn months. Whether one is in search of a sweet treat for game day or simply wishing to enjoy a taste of fall, Krispy Kreme appears to have something special in store this season.