Model and entrepreneur Iman has recently spoken about the heartfelt meaning behind a new tattoo she had inked in honour of her late husband, music icon David Bowie. This tribute commemorates the tenth anniversary of Bowie’s passing in January 2016 due to liver cancer, a loss that has profoundly impacted Iman’s life. The tattoo was revealed during a recent event in New York City, celebrating 20 years of the (RED) organisation, known for its efforts in combatting global health crises such as HIV/AIDS.
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During an interview with PEOPLE, the 71-year-old model expressed how the tattoo serves as a meaningful reminder of Bowie. “It’s trying to keep the memory alive that is joyful, you know? And that’s why I did this in ten years,” she explained. Iman inked a design inspired by Bowie’s final album, *Blackstar*, which was released just two days before his untimely death. According to Iman, the tattoo features a unique typeface that spells out “Bowie in stars,” a visual element that has intrigued fans since its reveal.

Iman first showcased her tattoo on Instagram, sharing a video of the artist sketching the design on her right wrist. She described this experience by saying, “Jan 10th. The pain didn’t vanish… it left in its place a loving permanent mark.” The heartfelt post demonstrates her commitment to honouring her husband’s memory through a permanent symbol on her body.
The couple shared a notable love story, having met on a blind date in 1990. Just two years later, Bowie proposed to Iman romantically on the banks of the River Seine in Paris, leading to their wedding in June 1992 at St James’ Episcopal Church in Italy. Their bond deepened over the years, and in August 2000, the couple welcomed their daughter, Alexandria Zahra Jones.
Beyond keeping Bowie’s memory alive, Iman is deeply involved in philanthropic efforts, particularly through her work with the (RED) organisation. The initiative was co-founded by musician Bono and activist Bobby Shriver, aiming to generate funds for health crises, particularly those affecting the African continent. At the event, she noted the significant impact of (RED), which has raised over £800 million from the private sector to address major health challenges globally. The organisation has touched the lives of over 350 million people worldwide.
Iman has expressed her long-standing connection to this cause, adding, “If it wasn’t for them in the global fund, Africa would be in a different place with the pandemic.” Her advocacy reinforces her commitment to critical health initiatives, linking her personal loss with broader global concerns.
The October event was not only a platform for Iman to share her poignant tribute to Bowie but also a moment to highlight the successful work of (RED) in combating health disparities. Iman’s commitment to the organisation showcases her belief in the importance of addressing both local and global health issues, affirming her role not just as a model and mother but also as an impactful advocate for change.
As Iman continues to navigate her life following Bowie’s death, her tattoo serves as a personal and public reminder of their enduring love. It captures a spirit of joy and remembrance that, she believes, helps keep his memory vibrant in her heart and the hearts of many others who were touched by Bowie’s art and legacy.
