**Good Good Golf Issues Apology Following Controversial Ad**
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Last week, Good Good Golf found itself in hot water after a promotional ad that sparked significant backlash was released on social media. The ad, which featured co-founder Garrett Clark in a confrontational scene with a female colleague, was swiftly removed following widespread criticism.
The contentious advertisement, designed to promote a Callaway golf driver, showed Clark charging towards Alexis Miestowski, another content creator for Good Good Golf. He physically shoved her away as she attempted to reach for the driver, culminating in the line, “Do not touch my new driver.” This portrayal of aggression was met with immediate outcry, leading to the ad’s hasty withdrawal on August 21, the day of its release.
In response to the negative reception, Clark released a lengthy video statement on social media, in which he expressed remorse for his involvement in the ad. “I personally want to apologise for playing the role in this skit at the magnitude that I did,” he stated, clarifying that he does not condone domestic violence or any form of abuse. He described the ad concept as having been inspired by the 2026 film *Obsession*, admitting it was poorly conceived and poorly executed.
“Looking back, it was a super dumb ad concept – a terrible ad in general,” Clark reflected, expressing regret over his participation. His comments came after the backlash escalated, resulting in the removal of Good Good Golf merchandise from the shelves of Dick’s Sporting Goods and Golf Galaxy, according to reports from ESPN.
The PGA Tour also weighed in on the situation, expressing disappointment with the initial responses from both Good Good Golf and Callaway Golf. In a statement, PGA Tour CEO Brian Rolapp described the ad as “concerning” and not reflective of the values upheld by the Tour. He added that their first reactions came off as defensive and were timely.
“The responses are getting better,” Rolapp noted. “We’ve had conversations with them and will continue to monitor the situation going forward.” He maintained that the Tour takes such matters seriously, and that the organisation was seeking to establish a clearer understanding and response to the issue.
Both Good Good Golf and Callaway Golf later issued apologies to the public, following the fallout from the ad. Despite these attempts to remedy the situation, the stark nature of the original content remains a point of concern.
The incident raises broader questions regarding advertising ethics in sports and the responsibility that brands have to present appropriate narratives. Many have called for a reassessment of content that trivialises violence, regardless of context, highlighting the potential impact such portrayals can have.
As the golfing community reflects on this incident, the focus now shifts to how brands will learn from this situation and ensure that future promotions uphold a message of respect and inclusivity. The repercussions of this ad might linger, as Good Good Golf seeks to restore its image and regain the trust of its audience.