Hersheypark, a popular amusement park in Pennsylvania, has found itself under scrutiny due to an ill-timed social media comment made shortly after the passing of iconic country singer Dolly Parton. The park’s response to a post praising Dollywood’s ticket prices drew criticism, leading to the immediate removal of the comment.
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Following the announcement of Parton’s death at the age of 80 on August 25, a fan took to social media site X (formerly known as Twitter) to highlight the affordable ticket prices at Dollywood, Parton’s theme park in Pigeon Forge, Tennessee. The fan remarked, “And she kept the prices reasonable in this economy,” accompanied by an image indicating Dollywood’s one-day tickets were priced at $99.
In a moment that would quickly escalate into controversy, Hersheypark’s social media team responded with a comment showcasing their own ticket price of $49.99. This post, however, was met with backlash for being insensitive, and it soon became clear that the comment was out of touch with the context of Parton’s death.
Criticism rolled in from users who found the remark in poor taste. One user questioned whether Hersheypark would issue an official apology for what they described as a “TACTLESS post.” The park’s social media team reacted by acknowledging the concern and promptly issued an apology, explaining that the response had been made without full awareness of the discussion’s context.
“We certainly respect your concern,” the park replied. “A reply clarifying our ticket price in another conversation was posted without seeing the context of the chain, so we removed it quickly to avoid any confusion or insensitivity over intent. We absolutely apologise for the error.” The statement continued to assert that any perceived disrespect was completely unintended and affirmed Hersheypark’s respect for industry icons such as Parton.
In contrast, Dollywood remained open in accordance with Parton’s wishes following her death. An official communication from the park stated, “Dollywood will be open Wednesday as Dolly wanted, always reminding everyone with her signature sparkle — ‘the show must go on.’” The park provided reassurance to fans that its operations would continue as a tribute to the beloved singer.
Dolly Parton, who had been a co-owner of Dollywood since it first opened its doors in 1986, often expressed pride in the park’s evolution and its importance to the local community. Over the years, Dollywood has grown significantly and now spans 165 acres, featuring multiple attractions for visitors.
The park is home to a 35-acre water park and boasts more than 50 rides and exhibits for families to enjoy. Among its highlights are the popular Dolly Parton Stampede show and the newly opened NightFlight Expedition, an innovative roller coaster that offers a unique experience for thrill-seekers.
Guests can also explore a replica of Parton’s childhood home, a quaint log cabin that provides insight into her early life in the Smoky Mountains. This educational aspect of Dollywood serves to honour Parton’s heritage and her lasting impact on the arts and entertainment industries.
While Hersheypark’s misstep in social media communication may have raised eyebrows, it has also brought to light the importance of sensitivity in times of mourning. The swift actions taken by both parks illustrate the deep connection they have with their fans and the enduring legacy of Dolly Parton, who will be remembered not just for her music but also for her contributions to the entertainment landscape through Dollywood.
As the entertainment community reflects on Parton’s life and achievements, both Hersheypark and Dollywood are now faced with the task of navigating the aftermath of this incident while celebrating the legacy of an industry giant.