Alexandra Cooper, the host of the popular “Call Her Daddy” podcast, has announced the closure of her beverage company, Unwell Beverages. This brand, which launched in collaboration with Nestlé in 2025, will complete its operations following the sale of its Halloween-themed drinks this autumn, as reported by Bloomberg.
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Unwell Beverages was initially introduced with a focus on hydration, offering a range of electrolyte-infused drinks. The brand quickly expanded to include other products, such as Unwell Focus, Unwell Protein, and Unwell Energy. These beverages were designed to cater specifically to women seeking wellness options, a demographic that Cooper felt was often overlooked in the market.
Cooper’s decision to create Unwell Beverages stemmed from her own experiences. At the 2024 New York Times DealBook Summit, she expressed frustration with existing energy and hydration drinks, which she claimed were predominantly marketed towards men. “Every time I went to pick up an energy drink or any type of hydration drink, it’s all catered to men,” Cooper stated. She highlighted that the branding and packaging often feature male athletes, leaving women feeling alienated from these products.
The idea for the brand took shape during Cooper’s 2024 Unwell Tour, where she realised the need for alternatives that aligned better with the needs of women. Speaking to PEOPLE, she explained that the creation of her hydration line was motivated by her own hectic lifestyle. “I was exhausted and I felt so hungover, even though I wasn’t even drinking,” she reminisced. Her frustration with sugary options and beverages that didn’t taste appealing motivated her to find better alternatives.
As Unwell Beverages gained traction, Cooper also established the Unwell Network, which serves as a platform for various influencers to host their own podcasts. This initiative mirrored her commitment to creating a space for women’s voices in the media landscape, further extending her influence beyond the beverage market.
Despite the initial success, the upcoming closure of Unwell Beverages has raised concerns about the future of the brand, particularly given its commitment to inclusivity in the wellness sector. Cooper’s vision for a more diverse range of hydration products may have created a niche, but it seems market dynamics and distribution challenges played a significant role in its eventual demise.
As Unwell Beverages prepares to wind down, Cooper’s representatives have been contacted for comments, along with those from Target, the primary distributor for the brand. The end of Cooper’s venture into the beverage industry marks a significant moment, as she now faces the challenge of redirecting her creative energy into new projects.
While the closure of Unwell Beverages could be seen as a setback, Cooper’s journey reflects a broader trend of entrepreneurs seeking to fill gaps in the market by addressing specific consumer needs. Her experience has highlighted the importance of catering to women in traditionally male-dominated segments, inspiring future wellness brands to consider inclusivity as a driving force in product development.