Bethenny Frankel Launches Supermodel Cafe Inspired by Her Viral Social Media Recipes (Exclusive)

Renowned entrepreneur and former reality TV star Bethenny Frankel is set to launch her latest venture: Supermodel Cafe, a pop-up eatery that promises a fresh take on comfort food. Scheduled to open on 13 August in East Quogue, New York, the cafe will draw inspiration from the viral “supermodel snacks” popularised through Frankel’s social media platforms, including TikTok and Instagram.

Frankel, who previously transformed her Skinnygirl brand—initially a low-calorie margarita into a thriving lifestyle empire—expressed her excitement about the pop-up. In a recent interview with PEOPLE, she shared that the idea came together much faster than anticipated. “It was very unexpected and impromptu,” she reflected, indicating how quickly the opportunity arose for her.

At the heart of the Supermodel Cafe is a menu featuring lighter comfort foods—think protein-packed dips, healthier bagels, and even low-calorie cheesecakes. Additionally, the cafe will offer caviar and cheeky merchandise inspired by Frankel’s TikTok content, catering to an audience increasingly attuned to healthier dietary choices.

Frankel’s journey in the culinary world has been all about renovation and making traditionally indulgent foods healthier. “I’m a natural food chef,” she explained, discussing her background in turning unhealthy fare into guilt-free options. Long before trends like cottage cheese and “healthified” comfort foods captured the social media spotlight, Frankel was already modifying popular dishes. “I was sneaking butternut squash into mac and cheese long before that was a modern popular thing,” she said, showcasing her knack for reinventing recipes.

The concept of “supermodel snacks” emerged more recently, stemming from a humorous moment during a beauty campaign filming. “While I was doing a video with a beauty brand, I caught a glance of myself in the mirror and joked, ‘Wait, I think I’m a supermodel,’” she recounted. This light-hearted quip turned into a recurring theme in her content, gaining traction especially leading up to her surprise participation in the 2026 Sports Illustrated Swimsuit fashion show.

Following her runway debut, Frankel’s fans rapidly began to try out her supermodel snacks, resulting in a significant online buzz. The viral success of these recipes now has a physical venue where patrons can gather to enjoy them. Frankel described the pop-up as “fully designed,” stating that its creation took only three weeks—a notably quick turnaround for such an ambitious project.

While Frankel has ventured into business several times before, her approach with Supermodel Cafe is shaped by a desire for audience engagement. “If it doesn’t hit, the people will tell me,” she stated, expressing her belief in an open dialogue with her customers. She is committed to listening to feedback and allowing the community to dictate the venture’s longevity and success.

In aligning her new café with her broader brand philosophy, Frankel articulated a shift in focus from the Skinnygirl concept to the more playful “supermodel” tagline. She remarked, “Supermodel has a tongue-in-cheek wit to it,” adding that the term seeks to redefine confidence, moving away from mere physical aesthetics. Many may remember the standard of beauty as exclusively tied to body type, but Frankel emphasises that true attractiveness stems from self-assuredness and positivity.

Frankel’s ethos extends beyond the culinary realm; she describes herself simply as a communicator balancing her roles as a mother and a businesswoman. This honesty, she asserts, has cultivated consumer trust. “I guess I’ve just got myself into a truth corner,” she joked about her approach to business and communication.

With her upcoming launch, one eager customer is already preparing to visit: Frankel’s 16-year-old daughter. “She’s excited,” Frankel laughed, adding that her daughter was curious if she would have to queue for entry. “I told her she will not have to wait online,” Frankel quipped, showcasing her nurturing side amidst the entrepreneurial hustle.

As the countdown to 13 August continues, all eyes will be on Supermodel Cafe. With its blend of health-conscious offerings and a playfully confident brand identity, Frankel seems poised to engage both her loyal followers and newcomers alike. Only time will tell if this venture will resonate as strongly in-person as it has digitally.