Bobby Brown Recalls the ‘Unfortunate’ Thing That Boosted His ‘Don’t Be Cruel’ Album: ‘Everybody Started Buying It’

Bobby Brown Reflects on 35 Years of ‘Don’t Be Cruel’ Ahead of Special Anniversary Show

R&B legend Bobby Brown is poised to celebrate a significant milestone in his career as he marks the 35th anniversary of his seminal album, “Don’t Be Cruel.” In anticipation of a special one-night performance on July 10 at the Saban Theatre in Los Angeles, the 57-year-old artist shares his reflections on the album that solidified his status as a solo star.

The 1988 release of “Don’t Be Cruel” transformed Brown’s career trajectory, breaking records and selling over 12 million copies globally. Despite the years that have passed, Brown expresses disbelief that it has been nearly four decades since the album debuted. “It really feels more like 20 years,” he comments. “I constantly perform these songs, and then you realise it’s 38 years since this music has been out there.”

Recalling the energy of the period, Brown describes it as “pure energy.” The album featured iconic tracks like the title song, “My Prerogative,” and “Every Little Step,” all of which contributed to its runaway success. “My energy and the energy of the people and everything that everybody accepted at that time just makes me feel good,” he adds. “I have so much gratitude for people loving that album.”

Brown’s journey to success was not without its challenges. Having left the boy band New Edition to embark on a solo career, he eventually developed a reputation as a “bad boy” of the music scene. Reflecting on how events in his life propelled the popularity of his album, he notes a particular incident that proved fortuitous. “Unfortunately, it would have to be the time I got arrested in Georgia,” he recalls, referencing an event in January 1989 where he was detained due to a concert skit involving simulated sexual act with a fan. “That was unfortunate but that’s when the record actually went viral or what they call viral today.”

This unexpected publicity, he explains, significantly boosted album sales. “Everybody started buying the album, and that’s when I knew that this was something special, coming from my heart and the producers [Babyface and L.A. Reid] that I worked with.” It was a decisive moment that turned a challenging situation into a launching pad for his burgeoning career.

Amongst the cherished tracks from the album, Brown highlights “My Prerogative” as his personal favourite, although he expresses a love for performing “Roni” and “Every Little Step” as well. His commitment to his craft remains unwavering, and he approaches his upcoming performance with a sense of purpose.

Brown’s life and career have been shaped by highs and lows, particularly during his high-profile marriage to singer Whitney Houston. Reflecting on his younger self, he offers a blend of wisdom and nostalgia. “Back then, I would describe myself as very focused, untamed and just raw,” he reflects. “If I could go back and whisper in my ear, I would say to slow down. Don’t take life so seriously, don’t enjoy yourself too much, and don’t party as much as I partied.”

Now a father of seven, including the late Bobby Jr. and Bobbi Kristina, Brown is clear about the lessons he’s learned. His current outlook is more measured, as he expresses gratitude for his journey and the opportunities that lie ahead. “I’m doing wonderful. I’m feeling great. I’m in the mood to perform. I’m just blessed and grateful for everything that’s coming my way,” he affirms.

As he prepares for the upcoming anniversary concert in Los Angeles, Brown emphasises the importance of preparation and rest. “The preparation is hard work. Practice, practice, practice and sleep. Get as much rest as possible. I am 57 years old and it’s about getting on that stage and giving these people the best show I know how to give.”

With excitement building for the one-night-only event, fans will undoubtedly be eager to witness the enduring charisma and talent of Bobby Brown as he celebrates the legacy of “Don’t Be Cruel” and reflects on a career that has left an indelible mark on the music industry.