George E. Johnson, a pioneering entrepreneur known for his significant contributions to the beauty industry and community, has passed away at the age of 99. He died in his Chicago condominium on 6 July, a loss confirmed by his son, John Edward Johnson. The cause of death was attributed to respiratory illness, according to his second wife, Madeline Murphy Rabb.
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Born in Mississippi, Johnson relocated to Chicago as a child. His entrepreneurial spirit emerged early, as he took on various jobs, from shoe-shining to collecting milk bottles, to support his family. At just 17, he entered the beauty sector by working for Fuller Products, a Black-owned cosmetics company. During his tenure there, Johnson collaborated with chemist Herbert Martini to develop a hair product that could straighten hair without causing scalp burns. This innovation marked the beginning of his path towards creating his own brand.
In 1954, Johnson, alongside his first wife Joan, established the Johnson Products Company. The venture quickly garnered attention and success, allowing Johnson to break through barriers in a predominantly white industry. In a remarkable achievement, his company became the first Black-owned brand to be listed on the American Stock Exchange in 1971.
By 1960, Johnson Products commanded a staggering 80% share of the Black haircare market, driven by popular products like Ultra Wave, designed for both men and women. The company’s commitment to quality and innovation led to significant financial growth, with sales hitting $75 million by 1975. Additionally, Johnson Products played a vital role in popular culture as a primary sponsor of the iconic television programme “Soul Train,” connecting the brand with the vibrancy of Black music and dance.
Johnson’s influence extended beyond business; he was also deeply committed to uplifting the community. He founded Independence Bank in 1964 and established the George E. Johnson Foundation and Educational Fund, providing scholarships to support education for Black youths. His innovative approach in business extended to his employees, as he provided comprehensive benefits, including paid sick leave and maternity leave.
However, his journey was not without personal struggles. Following his divorce from Joan, Johnson stepped down as chairman and CEO in 1988, which he described as a transformational period filled with grief. Reflecting on this loss in a 2025 interview, he conveyed that losing his company felt like losing his family. The transition in ownership left him devastated, leading to a period of therapy.
The legacy Johnson leaves behind was acknowledged by Valerie Jarrett, CEO of the Obama Foundation and former advisor to President Barack Obama. Jarrett took to social media to honour Johnson’s contributions, describing him as a “brilliant pioneering business leader” whose vision opened doors for others. She highlighted the foundation’s pride in having a vibrant space at the Obama Presidential Center named in honour of George and Joan Johnson.
Johnson’s remarkable journey is a testament to his resilience and vision, and his efforts have undoubtedly left an indelible mark on the community and the beauty industry. He is survived by his children, John, Eric George, George “Petey” Ellis Jr., Joan Marie Johnson, and several grandchildren, all of whom carry on his legacy.
The impact of George E. Johnson’s work continues to resonate, not only within the haircare market but also in the broader landscape of Black entrepreneurship and community empowerment. His pioneering spirit and commitment to equality serve as an inspiration for future generations.