**Dwayne Johnson Launches Skincare Line and Shares Beauty Tips for Men Ahead of Moana Live-Action Release**
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Dwayne Johnson, renowned for being named PEOPLE’s Sexiest Man Alive in 2016, has recently ventured into the skincare industry with the launch of his brand, Papatui. The actor, now 54, unveiled his skincare line in 2024 and is promoting it alongside his upcoming role in Disney’s live-action adaptation of *Moana*, set for release on 10 July 2026.
In an exclusive interview with PEOPLE, Johnson offered insight into his beauty regimen, suggesting that an often-overlooked product is essential for men: toner. “Toner is the quiet superpower,” he remarked, insisting that it should be a staple in every man’s grooming routine. He emphasised that rather than borrowing products from partners, men should invest in their skincare, hence the creation of Papatui.
The skincare brand features a variety of products aimed specifically at the male demographic. Among the offerings is a rejuvenating facial toner infused with witch hazel, designed to refresh and hydrate skin while controlling oil and minimising pores. According to Papatui’s website, the toner is alcohol-free and unscented, catering to the preferences of those who prefer a more subtle approach to skincare.
In addition to the toner, Papatui boasts a comprehensive lineup of male grooming products, including moisturisers, facial cleansers, body washes, eye gels, hair care items, and more. Johnson appears determined to break down the stigma surrounding men’s skincare, advocating for more open discussions about grooming practices. “So many times I would say, ‘Dude, why are we whispering about skincare?’ It’s okay. We should be able to have this open conversation,” he stated, highlighting his goal to encourage a healthier attitude towards skincare among men.
Johnson’s foray into the beauty industry has not been without its share of humorous moments. Earlier this year, a social media influencer caught public attention with a TikTok video that playfully criticised Johnson for marketing shampoo and conditioner while being famously bald. However, the actor took the light-hearted jab in stride. He shared a video of himself in character as Maui, his role in *Moana*, showcasing a full head of hair and responded with a playful caption, “Ok this made me belly laugh.. HARD. And hey, sometimes a Demigod’s radiant and ravishing hair needs shampoo/conditioner.”
As he prepares for his role in the *Moana* live-action film, Johnson reflects on the significance of the character he portrays. The film tells the compelling tale of Moana and Maui embarking on a courageous ocean adventure. In this adaptation, actress Catherine Lagaʻaia steps into the role of Moana, previously voiced by Auliʻi Cravalho. The cast also includes Jemaine Clement, John Tui, Frankie Adams, and Rena Owen.
In recent developments related to the *Moana* franchise, Johnson has announced that a sequel is in the works, further solidifying his commitment to the beloved media series. Such announcements have stirred excitement among fans eager to revisit the enchanting world created by Disney.
With the debut of Papatui and the highly anticipated release of *Moana*, Johnson appears to be split between his film career and a new venture into skincare. His focus on men’s grooming, coupled with his playful personality, contributes to a more inclusive discussion surrounding beauty and self-care practices for all genders.
As the release date of the *Moana* live-action adaptation approaches, audiences are looking forward to both Johnson’s performance in the film and the impact his skincare line may have on the industry, promoting a healthier and more confident approach to skincare for men.