In a delightful exchange between the world of sports and lifestyle branding, OG Anunoby, a forward for the New York Knicks, has forged a new connection with renowned lifestyle expert Martha Stewart. The relationship blossomed through the shared appreciation of footwear, specifically stemming from Anunoby’s choice of trainers on the basketball court.
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Recently, Stewart, who is now 84 years old, revealed on social media that Anunoby had sent her a signed pair of his Skechers sneakers. This gesture came after she publicly praised him on her Instagram for donning the brand during a game. In her post, Stewart shared an image of the white sneakers featuring the basketball player’s signature and a cheerful message stating, “Let’s go Knicks!”
In her enthusiastic post, she also expressed her gratitude, stating, “A few days ago I posted a photo of @oanunoby @skechers sneakers. Today I received this pair – autographed with a very nice message!!!!! Size 15 1/2!!!! Thanks OG and best of luck to you and my favourite team!!!!! @nyknicks.” It’s clear that the two have found common ground through their mutual endorsement of the athletic footwear brand, which Stewart has been prominently associated with since launching her own line with Skechers in 2023.
Earlier in the week, Stewart had highlighted Anunoby in another social media post, showcasing a close-up image of the British basketball star wearing his Skechers during a game at Madison Square Garden. “OG Anunoby wears my favourite @skechers while playing for the @nyknicks !!!!! Tonight at @thegarden,” she captioned this particular snapshot. Such endorsements reflect Stewart’s natural knack for merging her lifestyle brand with popular culture while also shining a light on rising sports figures.
Interestingly, this jovial exchange follows a more contentious incident involving Stewart and Jalen Brunson, a teammate of Anunoby’s. In an unusual turn of events, Brunson accidentally injured Stewart at a Knicks game in May 2025, fracturing her toe after landing on her foot. Despite the unfortunate encounter, where she was left with what has now been jokingly dubbed the “Stewart-Brunson fracture,” Stewart was quick to absolve Brunson of guilt.
During a recent appearance on Brunson’s podcast, The Roommate Show, alongside teammate Josh Hart, she reminisced about the injury. Stewart expressed that although it was painful at the time, she ultimately took responsibility for attending the game in open-toe footwear. “You didn’t know. It’s not your fault, it’s my fault for wearing open-toe shoes to a basketball game,” she told Brunson, demonstrating her characteristic grace and humour in the face of mishap.
Stewart’s recovery from the injury led her to the Hospital of Special Surgery in Manhattan, where she received medical attention for her toe. “They’ve named it the ‘Stewart-Brunson fracture,’” she light-heartedly shared with her audience. She also excitedly mentioned having an X-ray of the injury at hand, indicating just how serious the incident was, despite now being a topic for laughter and anecdote.
The interaction between Stewart and the players illustrates how sports and celebrity culture intertwine, fostering unexpected camaraderie. Stewart’s affection for Anunoby’s choice of footwear, paired with Brunson’s friendly albeit painful incident, showcases a lighter aspect of life surrounding high-stakes sports.
As Martha Stewart continues to embrace new trends and influences, her current collaboration with the younger generations of athletes, such as Anunoby, indicates a refreshing direction in her brand. The blending of her lifestyle aesthetic with the dynamic world of sports creates a unique dialogue that appeals to fans on multiple levels.
In a world increasingly driven by social media recognition and celebrity collaborations, the lighthearted exchanges between figures like Anunoby and Stewart may very well point toward a future of more extensive intersections between sports personalities and lifestyle influencers. As the Knicks continue their pursuit of success on the court, the bond between these two diverse figures suggests that the realm of sports is not just about competition but also about building relationships that transcend age and industry.