Influencer Bran Flakezz Reveals Why His Iconic ‘Halley Kate Core’ Video ‘Almost Didn’t Happen’

Influencer Bran Flakezz, whose real name is Brandon Edelman, has recently shared an intriguing backstory regarding his viral “Halley Kate core” video, which has taken social media by storm. The phrase first emerged during a raucous night out in March 2025, during which the 29-year-old content creator posted a clip that would ultimately captivate audiences across platforms.

Flakezz, who boasts a following of over one million on social media, was celebrating this milestone with a trip to Miami accompanied by seven friends. This designated celebration led to a night of festivities, where the drinks flowed freely and his “drunk alter ego,” affectionately named “Kyle,” made an appearance. It was during this less-than-sober moment that the viral video was born.

In the now-infamous clip, Flakezz is seen lying in an elevator, noticing a friend’s shoes adorned with a flower. With a tipsy flair, he exclaims the phrase “Halley Kate core,” directly comparing the style to his friend and fellow influencer, Halley Kate. Kate, 25, later remarked in a TikTok video that the phrase had taken on a life of its own, indicating the cultural impact it had already begun to garner within weeks of its release.

However, as is often the case with social media fame, not all was straightforward regarding the video’s future. In a recent TikTok post, Flakezz revealed that his content team initially suggested removing the clip due to concerns over him admitting to having blacked out during the night. This oversight sparked a discussion about the implications of such a public confession, given the influencer’s status.

Despite the advice from Kate’s team, Flakezz chose to maintain the video online. He explained, “I was like, ‘I don’t think we should take this video down. I think that we need to keep it up, because this is becoming a moment.’” This decision proved to be prescient as, within the first hour and a half of its posting, the video had already amassed over one million views.

The popularity of the video not only solidified Flakezz’s influence within the social media landscape but also led to unexpected opportunities. He later expressed gratitude for allowing the video to remain online, noting that he secured brand partnerships as a direct result of the burgeoning “Halley Kate core” trend.

In the rapidly evolving world of online content, the story of Flakezz and his viral moment highlights the precarious balance between authenticity and personal brand management. The decision to share an unfiltered experience resonated well with his audience, propelling the influencer into a new realm of commercial success.

Ultimately, the saga of the “Halley Kate core” video serves as a reminder of how spontaneity and enthusiasm can forge connections in the digital age. Flakezz’s ability to transform a drunken declaration into a cultural catchphrase demonstrates the power of social media to shape narratives and create moments that last beyond their immediate context.

As Bran Flakezz continues to navigate the landscape of social media influence, one thing is clear: unfiltered moments can lead to unforeseen triumphs in the ever-changing digital space. The journey from a casual night out to viral fame encapsulates the unpredictable nature of content creation, making his story a compelling case study for aspiring influencers.