Veteran actor Josh Lucas, renowned for his long-standing role as the voice of Home Depot, takes centre stage alongside football icon David Beckham in the brand’s latest advertising campaign linked to the FIFA World Cup 2026. This marks a significant shift for Lucas, who has lent his voice to the retailer for over a decade but has appeared on camera for the first time in this new venture.
The latest advertisement showcases Lucas and Beckham collaborating on constructing the ideal viewing area for outdoor celebrations during the World Cup. The two actors forge a connection through their shared enthusiasm for football and home improvement, but the commercial’s narrative playfully suggests that Lucas isn’t particularly handy around the house.
For Lucas, this opportunity is about more than just the campaign. His ties to Home Depot run deep, linked to his family’s historical involvement in the building trade. Speaking to PEOPLE magazine, the 54-year-old actor revealed, “My grandfather was a builder. My brother is a builder. I’m a great DIY builder. I can hack anything, so I definitely feel like I am lucky that I get to be part of a company that I, frankly, would use whether I was involved with or not.”
Since Lucas began voicing Home Depot’s commercials in 2013, his distinctive tone has become synonymous with the brand for many customers. The actor recalls, “I’ll walk into a Home Depot and people are like, ‘Oh my god.’ Oftentimes, they say to me, ‘Oh, I recognised your voice before I actually put it together that it was you.’”
The ad, titled “Revealing the Voice,” came about after Home Depot approached Lucas with the creative idea, which he quickly embraced. “I was like, ‘Are you kidding me? It’s something I would be so totally honoured to do,’” he stated, reflecting on the excitement he felt when he learned about the concept.
The collaboration with Beckham offered Lucas a unique chance to connect with someone he greatly admires. “It connects a lot of dots in my life,” he explains. Lucas has been a football enthusiast throughout his life, celebrating his love for the game while relishing the chance to work alongside Beckham. “I’m a huge FIFA World Cup fan. And I’m a massive David Beckham fan, I have to say. I can’t even like overstate it, frankly.”
As the two worked together on the advertisement, they bonded over various interests, including their shared experiences of fatherhood and Beckham’s interest in beekeeping, a hobby reminiscent of Lucas’s grandfather. This personal connection only deepened Lucas’s affection for the sporting legend, prompting him to joke about having a “man crush” on him.
“I’ve been joking with my wife ever since that I have the worst man crush ever now on David Beckham,” Lucas chuckled, mentioning how he likens situations to what Beckham might do. “I’m teasing my son and wife constantly like, ‘Well, David Beckham would do it like this. What would David Beckham do?’”
The camaraderie developed on set has made a lasting impression on Lucas. He commented on the rare joy of walking away from a day’s work feeling that “all the stars aligned,” a sentiment highlighting the satisfaction he found in the collaboration.
Ultimately, this advertisement serves as a testament to Lucas’s evolving role with Home Depot, bridging his voiceover work with an on-screen presence. As the World Cup approaches, the partnership with David Beckham further enriches the campaign, embodying a blend of celebration, community, and the spirit of DIY that Home Depot champions.
Lucas’s journey vividly illustrates how personal passions and professional opportunities can intersect, affirming his longstanding connection with a brand he truly believes in. Through this new adventure, he not only strengthens his ties to Home Depot but also embraces a moment of personal fulfillment on an exciting stage.