She Felt Sad and Stressed During COVID. She Started Cleaning as a ‘Hobby’ and It Changed Her Entire Perspective (Exclusive)

**From Florida to Fame: How Rochelle Stewart Turned Cleaning into Community**

Rochelle Stewart, a 42-year-old content creator known for her engaging cleaning videos, embarked on a transformative journey during the pandemic that led her from the bustling surroundings of South Florida to a new life in Tennessee. This relocation was prompted by the challenges the family faced amidst rising COVID-19 fears and financial instability.

In 2020, as the pandemic escalated, Stewart and her husband made the tough decision to leave their home in Florida. With their three children, they loaded their belongings into a small trailer attached to their 2015 Kia Optima and set off in search of a fresh start. “We were not financially well off by any means, and we got to a place where we were just sick of the hand-to-mouth, paycheck-to-paycheck life. The stress was overwhelming,” she explained in an interview.

After days of travel, the family arrived in Tennessee, where a friend kindly offered them a single room in an apartment. Sharing such a small space, they all slept on a king-sized mattress on the floor. Despite the hardships, Stewart found solace in their new situation, stating, “We were happy [and] we were together,” and she emphasised her gratitude for what little they had. “My little box was clean… I took care of what I had,” she reflected.

As the world grappled with uncertainty, Stewart found comfort in cleaning. What began as a personal hobby evolved into a popular content creation strategy as she shared her routines on TikTok. Initially hesitant to share the videos publicly, Stewart later realised the impact her work could have. Today, she boasts nearly five million followers on Instagram and 7.1 million on TikTok, where viewers eagerly seek out her soothing cleaning routines, organisation tips, and motivational advice.

“I started off super organically, it was just a hobby,” she disclosed. “The encouragement from the people online—my besties—motivated me to keep creating content.” These supportive interactions helped her cultivate a loyal following and reinforced her purpose within the online community.

Rochelle’s approach transcends mere cleaning aesthetics; she believes in the therapeutic benefits of order and cleanliness. When discussing spring cleaning strategies, she advised, “Purge your house. If you haven’t used it in the last three to six months, get rid of it. It’s crucial to clear the clutter from your life.” Many people struggle with the enormity of such tasks, and she encourages them not to rush. “You can do a corner in a day or a week,” she said, promoting a manageable, tailored approach to cleaning.

While creativity infuses her content, Stewart emphasizes that her cleaning philosophy is grounded in structure and routine. “I thrive on routine; that’s just how my brain functions,” she explained. She typically engages in weekly deep-cleaning sessions, ensuring her home remains a comfortable environment for her family.

However, the most profound aspect of her journey has been witnessing the positive impact of her videos on her audience. Followers increasingly share personal stories in her comments, often expressing how they found motivation from her routines during challenging times. Stewart has received messages from fans who explain that her content has been instrumental in helping them cope with anxiety, grief, and other life struggles.

“I used to love watching cleaning content when I felt overwhelmed,” she confided. “When I saw others cleaning, it motivated me to tackle my own mess.” This understanding allows her to foster a community where people can find comfort and support.

Furthermore, some comments have resonated deeply with her. Stewart recalls messages like, “We love it because I’m going through chemotherapy and I watch you during my chemo sessions,” or “My mum just died, and you bring light.” Such heartfelt feedback adds a layer of meaningful connection between Stewart and her audience.

Through her journey from struggle to success, Rochelle Stewart has harnessed the power of routine cleaning to create a supportive community online. By turning an ordinary task into a source of motivation and comfort for many, Stewart exemplifies how simple acts can lead to significant, positive change.