Alix Earle Dodges Question About Alex Cooper Feud Live on “Today ”Show

Title: Alix Earle Stays Positive Amid Online Feud Rumours with Alex Cooper

Social media influencer Alix Earle has taken the opportunity to keep things light during a recent appearance on the Today show, despite ongoing speculation about a feud with fellow internet personality Alex Cooper. Earle, who was present to celebrate her feature on the cover of the 2026 Sports Illustrated Swimsuit edition, chose to dodge questions regarding the alleged discord during her interview.

When questioned by anchor Craig Melvin about the reported tensions between her and Cooper, Earle, 25, responded with a focus on positivity. “You know, I’m trying to keep things pretty positive today,” she stated, indicating a desire to steer the conversation away from any negativity. Earle remarked that she felt it was best not to ruin the day with anything that could detract from the celebratory atmosphere surrounding her Sports Illustrated cover news.

Melvin pressed further, inquiring whether there was any legitimate “contentiousness” in their interactions or if the drama had merely been blown out of proportion. Earle maintained her stance of positivity, stating, “No, it’s exaggerated. I love everyone,” although Melvin seemed sceptical, hinting that he wasn’t fully convinced by her response.

This marked Earle’s first public comment on the rumoured feud since early April, following a period of speculation that began after the cancellation of her podcast, Hot Mess, by Cooper’s Unwell network in February 2025. The backlash began to escalate when Cooper addressed the situation in March 2025, asserting on social media that Earle’s inability to continue with her podcast was unrelated to Unwell’s actions. Cooper included a statement confirming that the network had returned all rights to Earle.

In an April 2025 interview with the Wall Street Journal, Earle characterised the ending of her podcast relationship as “a little bit of a hot mess.” She later hinted at the ongoing issues with a comment on TikTok in August of the same year, which prompted fans to ask what had transpired between her and Cooper. Earle’s response of “How much time do you have?” only added fuel to the fire of speculation.

The alleged rift escalated further when Earle shared a TikTok video that featured an individual criticising Cooper, labelling her “so awful” and accusing her of exploiting vulnerable women through her podcast. In response, Cooper, 31, took to TikTok on April 13 to publicly call out Earle for the repost, suggesting that if Earle had something to say, she should voice it directly instead of hiding behind others. “You’re going to need to get specific and just say what you’ve got to say about me,” Cooper admonished, emphasising there were no restrictions stopping Earle from addressing the matter.

This direct challenge resulted in a social media storm, with other influencers and fans weighing in on the unfolding drama, leading to a whirlwind of reactions across platforms. Earle responded to Cooper’s TikTok by stating, “Okay on it!!” and also reshared the video on her own profile. The tension between the two continued to intensify as Earle’s light-hearted response to Cooper’s critique broke the internet, revealing her friends waking her up to watch the drama unfold on TikTok.

In the wake of these events, Earle’s followers observed her reaction as she laughed off the comments and seemed unbothered by the controversy. Her approach has drawn a mix of admiration for her resilience and scrutiny over her casual handling of a situation that has captivated her audience’s attention.

While many questions remain about the true nature of Earle and Cooper’s relationship, the influencer’s efforts to maintain a positive outlook have resonated with her fans, showcasing her ability to navigate the complexities of digital feuds while keeping her focus on her achievements and upcoming ventures. The coming weeks may further elucidate the state of affairs between the two influencers, but for now, Earle is keen to embrace a spirit of positivity, leaving the speculation to swirl amidst her multifaceted career.