As the third season of HBO’s acclaimed series *Euphoria* unfolds, fans have noted a striking shift in the show’s signature glam aesthetic. This season, the makeup looks are decidedly more subdued compared to the vibrant and glittery styles that characterised the first two seasons, prompting mixed reactions from viewers and critics alike.
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The show’s makeup artist, Donni Davy, known for her groundbreaking work in the series, has recently come forward to defend the new direction of the makeup in Season 3. In a spirited Instagram post, Davy addressed concerns that the latest season lacks the innovative and striking makeup that initially captivated audiences. She dismissed these criticisms directly, stating, “Whoever keeps saying Season 3 has no makeup… if you keep spreading lies like that I’m gonna f***ing come for you,” illustrating her commitment to dispelling negativity surrounding the show’s evolving aesthetic.
In her Instagram update, Davy showcased some of the standout makeup looks from the season thus far. Among them were striking visuals such as a silvery smoky eye worn by Magick (portrayed by Rosalía), and Jules’ (Hunter Schafer) frosty white eyeshadow accentuated by dramatic lower lash liner. Maddy (Alexa Demie) sported a cool-toned smoky eye with double wing liner, while Angel (played by Priscilla Delgado) impressed with glittery, iridescent eyelids and cheeks. Davy’s vibrant approach aims to refute the notion that the show’s glamour has diminished.
Having premiered in 2019, *Euphoria* set a new standard in the realm of makeup within television, blending bold colours with creative designs to create a distinctly psychedelic look. This signature style continued to flourish in the second season, which launched in 2021, much to the delight of its devoted fan base. However, as the third season arrives five years after its predecessor—and conveniently set five years after the last season’s events—the makeup choices reflect shifts in character dynamics and narrative tone.
The muted glam seen in Season 3 is not without purpose, Davy explains. She elaborated that while characters such as Maddy, Cassie (Sydney Sweeney), Jules, and Rue (Zendaya) remain adorned, their makeup now embodies the more complex, mature challenges they face. Davy characterises the new aesthetic as “dark,” signalling a departure from the previous season’s more playful tones. She noted, “Everyone is still using makeup, but their motives might be a little different this season. The glam is very fierce. It’s like a campaign against clean girl.”
What sets this transformation apart is the integration of bold elements, such as dramatic winged eyeliner, sparkle, and piercing contrasts between shades. Davy integrates a nostalgic nod to Y2K fashion trends, which can be seen in the frosty eyelids and lips that pervade this season’s looks. This juxtaposition highlights the character’s emotional depth and signals a shift in personal narratives as they navigate new realities.
Despite the criticisms surrounding the current season’s makeup, Davy maintains that the artistry remains at the forefront. She emphasises that the glam should resonate with the characters’ evolving journeys rather than simply follow an expected formula. Indeed, fans seem divided; while some appreciate the more grounded approach, others long for the vibrancy that set *Euphoria* apart in its early days.
As viewers eagerly await the subsequent episodes, it is clear that Season 3 is not just about maintaining a superficial aesthetic but about illustrating growth and change in the characters. The evolution of the show’s makeup serves as a reflection of deeper themes at play, inviting viewers to engage with the characters on a more profound level.
*Euphoria* continues to be a cultural touchstone, and with Davy at the helm of its visual artistry, it appears set to push boundaries not only in terms of storytelling but also in how makeup and self-expression are depicted on screen. As the season progresses, it will be intriguing to see how these thematic elements unfold through the evolving glam of its characters.