Country music icon Reba McEntire recently returned to her roots in Atoka, Oklahoma, for a special one-night performance at Reba’s Place, her restaurant established in partnership with the Choctaw Nation. This event was a celebration for fans, with over 38,000 hoping to win one of only 75 pairs of tickets, illustrating the immense affection held for the singer by her local community and beyond.
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Nestled in downtown Atoka, Reba’s Place opened its doors in 2022 and has since evolved into a vibrant attraction, revitalising an area that was once tranquil with limited businesses. McEntire, who has achieved remarkable success over her 50-year career with 35 number-one singles, finds her happiest moments in this small town that shaped her early life. Reflecting on her journey, she remarked, “It’s a lot better than just selling tickets. I want everyone to have a great time, to get the community together to fellowship and just enjoy themselves.”

The inspiration for the performance emerged when McEntire’s fiancé, Rex Linn, was invited to host an event at the Cowboy Hall of Fame in Oklahoma City. This sparked the idea for an impromptu concert, leading to the creation of the One Night in Atoka event, which delighted McEntire. She expressed her surprise at the overwhelming fan engagement, highlighting the joy of creating a shared experience for her audience.
The restaurant itself is a testament to hard work, and McEntire candidly shares that operating in the hospitality industry isn’t for the faint-hearted. She stated, “It takes a lot of hard work and a lot of heart, a lot of want to.” The star is deeply involved in the restaurant’s operations, collaborating with chef Kurtess Mortensen to keep both the menu and the decor fresh and inviting. McEntire is dedicated to ensuring that the dining experience remains dynamic and engaging, frequently updating the menu items and even rotating her iconic costumes displayed within the venue.
Additionally, the lessons learned from running Reba’s Place have seeped into her role on the NBC sitcom Happy’s Place, where she stars alongside Linn. McEntire noted that her real-world experience in hospitality has brought a new level of authenticity to her character. “It’s helped me bring a practicality to the show,” she explained, emphasising the importance of understanding the nuances of kitchen dynamics.
As McEntire looks forward to the third season of Happy’s Place, which was recently confirmed by NBC, she expressed excitement about the camaraderie formed with her co-stars. “We just have the best time, we’ve become like a family,” she enthused. The overwhelming support of the audience, particularly fans of her previous sitcom, Reba, adds to her enthusiasm for continuing the show.
In playing a significantly different character than the voice of reason she portrayed in her previous series, McEntire welcomes the opportunity to explore new facets of her acting abilities. “Now I am definitely not,” she quipped, reflecting on the more chaotic nature of her role in Happy’s Place. This shift has allowed her to showcase her versatility as an actress, further setting her apart from past performances.
McEntire’s relationship with Linn enriches her work on Happy’s Place, allowing their off-screen connection to translate into their performances. “We really enjoy working together,” she said, expressing satisfaction with the chemistry they share both in their personal lives and on screen.
As Reba McEntire continues to weave her legacy through music, television, and the restaurant industry, her connections to Atoka and her dedicated fans remain steadfast. Her recent performance and the ongoing success of Reba’s Place embody the spirit of community she values so greatly—proving that, for McEntire, home truly is where the heart lies.
