Flau’jae Johnson Teams with e.l.f. for Its Empowering Series (Exclusive)

Flau’jae Johnson, a multi-talented 22-year-old who is poised to make waves in the WNBA, has recently become the latest ambassador for e.l.f. Cosmetics’ “Show Yours(e.l.f.)” campaign. Alongside her burgeoning career as a rapper, Johnson is dedicated to empowering young women and instilling in them the confidence to embrace their individuality and beauty.

As a standout athlete and a promising prospect in the upcoming WNBA draft, Johnson sees her collaboration with e.l.f. as a significant opportunity. “Partnering with e.l.f. was something I had always wanted,” she expressed, reflecting on the chance to share her story with fans. The campaign aims to celebrate authenticity, and Johnson is keen to be a voice that resonates with the younger generation of female athletes.

In her feature episode of “Show Yours(e.l.f.),” Johnson opens up about her diverse pursuits, which span artistry, sports, entrepreneurship, philanthropy, and mentorship. She highlights the pivotal role that confidence has played in her journey, stating, “Beauty is from within.” Johnson hopes that her experiences will inspire others to grow and shine brighter in their own lives.

When it comes to her beauty regimen, Johnson is unapologetically devoted to her favourites. She never steps onto the court or into the recording studio without her essential beauty products. These include an extra-lengthening mascara, a blush to add some colour to her cheeks, the e.l.f. Power Grip Dewy Setting Spray, and her ultimate must-have: the e.l.f. Glow Reviver Lip Oil. Johnson is quite fond of the lip oil, going so far as to say, “I don’t go anywhere without it, no cap,” even ensuring it’s within reach during games for touch-ups during timeouts.

Johnson also emphasises the importance of her setting spray, noting, “It really matters because you don’t want your face coming off mid-game.” This dedication to her appearance is not just about vanity; for Johnson, it’s a vital part of her performance, enhancing her confidence as she competes.

Her rise has not been without support. Johnson attributes much of her self-assuredness to her family. The influence of her late father, rapper Camoflauge, instilled in her a love for music, while her mother serves as a constant source of encouragement. “My mom told me every day that I was beautiful, which was big for my confidence,” Johnson recalled.

Understanding that not all women have the same support system, Johnson emphasises the importance of showcasing confidence. “For the girls that can and do have that confidence, make sure you walk around with that swag,” she said, believing that simply radiating self-assurance can inspire others to believe in themselves too.

Beyond her beauty routine, Johnson has developed pre-game rituals that contribute to her mental wellbeing. Showering before every game is a must, even if she’ll soon be sweating on the court. She also indulges in her favourite fragrances, although she playfully refrained from revealing her current scent to avoid sharing her signature smell.

After the final whistle blows, Johnson unwinds in a way that reflects her vibrant personality: “I like to chill, light a candle, eat a lot of food, and kind of just decompress,” she shared. Seafood is her culinary delight of choice for these post-game moments.

As the eagerly anticipated WNBA draft approaches, Johnson is buzzing with excitement. She has planned a celebratory gathering with friends and family, foods aplenty, and is enthusiastic about this new chapter that awaits her. “I’m really excited to just go into this next chapter and this next part of my life,” she said, expressing a blend of anticipation and optimism.

Flau’jae Johnson exemplifies the new wave of athletes—one who is not only dedicated to her craft but also passionate about encouraging the next generation. As she prepares to make her mark in both basketball and music, she stands as a role model for young women everywhere, proving that confidence and passion can lead to extraordinary accomplishments.