Alix Earle, a prominent TikTok influencer, recently launched her skincare brand, Reale Actives, on the 31st of March. The debut has sparked a wave of conversations around the integrity and effectiveness of her products, especially following a candid video shared by her stepmother, Ashley Dupré.
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In an unexpected turn of events, Dupré chose to review the skincare line in her own distinctive style, which is reminiscent of the content that propelled Earle to fame. In an “Un-Get Ready With Me” clip posted on TikTok, Dupré gave her thoughts on the skincare products, blending humour with critique. This comes in the wake of Earle addressing sceptics who questioned her motives and expertise regarding the launch of her skincare brand.
The video begins with Dupré applying Earle’s Makeup Melting Cleansing Balm while sharing her disparaging opinions. “This cleansing balm is horrible. It takes my makeup off way too quickly and it’s not thick enough,” she states, demonstrating her self-deprecating sense of humour. Her follow-up remarks about the Pore Power Exfoliating LHA + BHA Gel Cleanser show her discontent further. “I don’t like how it feels like it’s literally cleaning my skin,” she quips, indicating that the product’s effectiveness may be too overwhelming for her tastes.
In a rather tongue-in-cheek tone, Dupré questions the rationale behind Earle’s move to establish a skincare brand. “Why would an influencer make another brand for themselves? I mean, that is so stupid,” she remarks, illuminating a concern echoing among some fans and sceptics. Despite her criticisms, Dupré acknowledges the cleaning properties of the cleanser, noting that it left her skin feeling exceptionally clean in a short period.
As the video progresses, Dupré tests further products from the line, including the Go Deep 8% Mandelic Acid Serum Concentrate. “I don’t understand. They’re pushing this Mandelic acid so hard, like what could that possibly mean?” she jokes, even as she praises her now smooth skin, comparing it to the brilliance of a diamond. Her irony doesn’t stop there; she continues with the Dew More Barrier-Boosting Moisturiser, again expressing exasperation at how “wonderful” it makes her skin feel.
Despite the playful criticisms, Dupré wraps up her evaluation with a surprisingly enthusiastic endorsement, telling viewers, “So whoever is not buying Reale Actives, please don’t buy it so you can leave room for all the girlies who deserve it.” This transition from sarcasm to genuine promotion amid laughter serves to highlight the comedic dynamic between the two family members.
Alix Earle shared a brief and humorous response to Dupré’s video in the comments section, expressing her amusement with a simple “Hahhaahahha.” This exchange serves as a testament to the family’s playful relationship and indicates Earle’s light-hearted approach to criticism.
Prior to the launch, Earle had faced scrutiny online, particularly regarding her skincare brand’s legitimacy. Critics were quick to point out that she had previously taken acne medications like Accutane and spironolactone, leading some to question whether she could authentically present a skincare line. Addressing these concerns, Earle used her platform to recount her journey in dealing with acne, from medication use to finally creating her own skincare products.
In her follow-up TikTok video, Earle addressed doubts while engaging with her substantial audience of 8.3 million followers. She presented an overview of her skin journey, reassuring potential customers that while some may have found other solutions to skincare, her product line could still provide significant benefits.
Earle concluded her comments, emphasising, “If you believe me, you believe me. If you don’t, whatever.” This statement underlines her personal investment in the new skincare brand, reinforcing that despite undergoing extensive treatments, she believes in the efficacy of her products.
The dialogue surrounding Reale Actives illustrates not only the complexities of influencer entrepreneurship but also sheds light on familial relationships in the public eye. As the launch gains traction, it will be interesting to observe how Alix Earle continues to navigate feedback and criticism while promoting her brand.