Chipotle is launching its popular Burrito Vault game once again, offering fans in the United States and Canada the chance to win a share of over £2 million in prizes from March 30 to April 1, culminating in a celebration of National Burrito Day. This annual event promises delightful rewards including buy one, get one (BOGO) entrees, double protein deals, and the grand prize of free burritos for an entire year.
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The Burrito Vault: Double Protein Edition is set to run every hour from 9 a.m. to 9 p.m. during the promotional period, inviting Chipotle Rewards members to take part and test their luck. Participants will have the opportunity to unlock prizes by guessing a designated burrito order combination each hour, and they are allowed four attempts in total per hour.
A total of 3,600 BOGO entree prizes will be available every hour. Once those prizes are claimed, players can then pursue a further 2,000 double protein awards. Notably, these are part of Chipotle’s efforts to engage with customers regarding their dietary preferences, particularly in relation to protein consumption. No purchase is necessary to join in the game, making it easily accessible for all.
For added excitement, the game will introduce a Double Protein Power Hour mode, which will take place daily. During this hour, prizes will be doubled to keep players engaged. The first two players to successfully unlock the vault during this mode will win free double protein burritos for a year, setting the stakes even higher.
Additionally, customers can expect a special $0 delivery fee on digital orders exceeding £10 placed through the Chipotle app or website. This offer will be available on April 2, the day dedicated to celebrating National Burrito Day, encouraging fans to make the most of their burrito experience. The promo code DELIVER must be used to take advantage of this offer at participating locations.
In a release regarding the event, Chipotle’s Interim Chief Marketing Officer, Stephanie Perdue, stated that the Burrito Vault generated substantial engagement last year, with over 3.5 million plays. This year’s event aims to build upon that excitement, showcasing Chipotle’s focus on providing clean, high-quality protein options while also allowing customers to actively participate in a fun and interactive experience.
In line with the promotion, Chipotle has introduced a new High Protein Menu, featuring items such as the Double High Protein Bowl and the High Protein-Hight Fiber Bowl, which contain between 15 to 81 grams of protein. This initiative reflects a growing trend among consumers who are increasingly prioritising protein-rich meals.
Last year, the Burrito Vault proved to be a massive success, distributing a total of $1 million in prizes, including 2,500 BOGO offers every hour. Reports show that interest soared, with the game being played more than two million times, and prizes being claimed in less than twenty minutes on average.
Fans looking to participate can easily access the game at UnlockBurritoDay.com. With enticing prizes on offer and a focus on promoting health-conscious choices, Chipotle is set to engage customers in a lively celebration of burritos once again this year. As the countdown to National Burrito Day continues, anticipation for the Burrito Vault experience only grows, making it an exciting time for both fans and the brand alike.