Comedian Heather McMahan has taken centre stage as the ambassador for Spanx’s latest advertising campaign, heralding the launch of the SPANXsupersmooth BraVa T-shirt bra collection. Infusing the promotion with a nostalgic nod to the 1980s, McMahan’s vibrant personality and distinctive sense of humour shine through, empowering women to embrace their bras while sharing her own relationship with body image and undergarments.
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The campaign was filmed in rainy Brooklyn, where McMahan, radiating warmth and confidence, interacted effortlessly with the crew whilst modelling the new collection. The set, designed as a plush, pastel boudoir reminiscent of the ’80s, created a playful and inviting atmosphere. McMahan’s charm and wit were evident as she playfully examined her “girls,” turning a typically mundane shoot into a lively exchange marked by her quick-witted asides.
Reflecting on her personal experiences, McMahan opened up about the often comedic and challenging relationship many women share with bras. “I remember the moment I first got boobs,” the 39-year-old comedian recounted. She vividly remembered a day at her conservative school when her button-down shirt burst open, prompting her to seek out the perfect bra. “That was such a core memory,” she said, demonstrating how relatable her journey has been.
In her conversation with PEOPLE, McMahan conveyed a powerful message about bra sizing. “It’s not about the number on the back of the band. Just get what fits.” Her honesty and candidness resonate, particularly in relation to the new SPANXcollection, which promises a range of everyday T-shirt bras designed for both comfort and support. The collection features flexible cups to accommodate changing sizes, while the free-cut, bonded wings ensure reliability and ease.
Describing her excitement upon being selected as the face of the BraVa line, McMahan said it felt like a moment of alignment. “It was like the stars had aligned, and I was living to my fullest potential.” She expressed confidence in the capability of the new bras, suggesting that they can accompany women through various activities, emphasizing her belief that comfort breeds confidence.
The BraVa collection aims to deliver comfort, creating a second-skin feel that can be worn throughout the day without the stress of discomfort. McMahan articulated a sentiment many can relate to when she described the dreaded feeling of rush home to remove a bra after a long day. “With the Brava collection, it’s so comfortable that I forget I have it on,” she said, demonstrating a deep understanding of the struggles women face concerning lingerie.
While shooting the campaign, McMahan chose to embrace spontaneity rather than prepare meticulously. “When I found out I was going to be in my bra and underwear, I did zero prep,” she said, opting instead to indulge and enjoy herself. Her positive attitude towards the project reassured her that this was destined to be fun and reflective of her comedic style.
Moreover, McMahan continues to challenge Hollywood norms by openly discussing her own cosmetic enhancements. She has undergone procedures like neck lifts and is determined to dismantle any stigma surrounding such discussions. “I was always going to be open about sharing if I’ve ever had anything done, because I want the girlies to know,” she declared, stressing the importance of women feeling comfortable in their own skin.
As she travels across the country for her “Bamboozled Tour,” which wraps up in Knoxville on May 30, the Spanx BraVa is one item McMahan deems essential on the road. She combines the need for comfort with glamour, considering other performance essentials like sequins and a “massage device” to aid her after long shows.
Back on set, McMahan embraced the moment, joking around and dancing to Fleetwood Mac while reflecting on her philosophical approach to life. “Any time I’ve taken life too seriously, it has humbled me very quickly,” she noted, encouraging a flexible mindset. “We’re only here for a short time, so you have to make it a good time,” she advised, showcasing her light-hearted spirit and dedication to ensuring laughter prevails, not only onstage but in everyday life.
As the campaign for the SPANXsupersmooth BraVa collection rolls out, Heather McMahan brings a unique blend of humour and authenticity, paving the way for women to embrace comfort and confidence in their everyday lives.