Wendy’s is set to delight customers this Friday, March 13, with a generous offer of complimentary fries. Diners will be able to claim free fries of any size by making an in-app purchase worth at least £5 at participating locations across the United States.
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This initiative comes as part of Wendy’s efforts to bring a bit of joy on what is widely regarded as an unlucky day. In a press release, the company highlighted the challenges that many face this Friday, mentioning the loss of an hour due to Daylight Saving Time and the superstitious anxieties related to Friday the 13th. “Wendy’s is here to help,” the statement read, reassuring customers that they can enjoy Hot & Crispy Fries with just a quick tap on their mobile device.
Not to be outdone, several other fast-food chains are also taking part in Friday the 13th promotions. Krispy Kreme is offering a special deal that allows customers to purchase a dozen Original Glazed doughnuts for just 13 pence, provided they also buy a full-priced dozen. This tasty offer is valid at participating U.S. locations and can be redeemed for pickup and delivery using the promotional code “13.”
Chipotle has taken a more creative approach to their Friday the 13th offering, aiming to engage with the tattoo community. On the same day, from 3 to 4 p.m. local time, customers with tattoos—whether they are real, temporary, or hand-drawn—can benefit from a buy-one-get-one free deal on their orders. This promotion is available at participating locations in the United States, Canada, the United Kingdom, France, and Germany.
Customers at Chipotle can redeem this offer by simply entering the store and purchasing an entrée item. The terms allow for up to five complimentary menu items per transaction, creating an inviting opportunity for tattoo enthusiasts to celebrate their ink while enjoying a meal.
The inspiration behind Chipotle’s promotion derives from the popular phrase “tatted like a Chipotle bag,” as well as the Friday the 13th tradition of tattoo shops producing “flash sheets” of pre-designed tattoos. “Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community,” expressed Chipotle’s Interim Chief Marketing Officer, Stephanie Perdue, in a press release.
These promotions highlight a growing trend among fast-food chains to engage customers through unique and themed offers, adding an element of excitement to their meals. Friday the 13th, although traditionally seen as a day of bad luck, has been flipped on its head as companies leverage it as an opportunity to draw in customers with enticing deals.
As consumers seek comfort food and a morale boost on this date associated with misfortune, restaurants like Wendy’s, Krispy Kreme, and Chipotle are catering to this need. Fast-food lovers can look forward to utilising mobile apps and enjoying generous offerings that not only satisfy their appetites but also transform this superstitious occasion into a chance for treats.
With these appealing promotions, participation can vary based on location, so customers are encouraged to check with their local outlets to ensure they can take advantage of these limited-time offers. Whether it’s a side of fries from Wendy’s, sweet doughnuts from Krispy Kreme, or a complimentary meal at Chipotle for tattooed patrons, there are plenty of reasons for people to celebrate rather than dread the infamous Friday the 13th.