### AMC Theatres Unveils Exclusive Merchandise Ahead of ‘The Devil Wears Prada 2’ Premiere
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AMC Theatres has announced an exciting selection of exclusive merchandise that will be available in conjunction with the much-anticipated release of *The Devil Wears Prada 2*, which is set to hit cinemas on May 1. This sequel to the beloved 2006 film sees the return of iconic performances from Meryl Streep and Anne Hathaway, along with a number of fan-favourite characters.
In a recent social media update, the cinema chain unveiled a distinctive red popcorn bucket styled like an elegant handbag. The bucket features a top handle, a film logo tag, and a whimsical gold charm crafted in the shape of a shoe with a pitchfork as a heel. The range also includes stylish dark 3D glasses, each emblazoned with the film’s logo along the arms. AMC encouraged filmgoers to “get access to the highly anticipated high-fashion sequel and runway-worthy exclusives” via their Instagram post.
In addition to the exclusive merchandise, the theatre chain teased the release of new flavours for its Coca-Cola freestyle machines during the film’s theatrical run, promising an innovative experience for cinema-goers.
*The Devil Wears Prada 2* continues the story of Miranda Priestly, portrayed by Meryl Streep, as she navigates the challenging landscape of the modern fashion industry in a world where traditional magazine publishing is facing significant decline. Anne Hathaway reprises her role as Andie Sachs, and the sequel will showcase a new dynamic as Andie confronts Miranda, who is now battling competition from Emily Blunt’s character, a powerful executive at a luxury corporation.
The film brings back familiar faces, including Stanley Tucci as Nigel Kipling, along with new cast members such as Kenneth Branagh, who plays Miranda’s husband. Furthermore, it will introduce an impressive lineup of additional talent, including Lucy Liu, Justin Theroux, B.J. Novak, and Pauline Chalamet. The film is set to explore evolving relationships within the fast-paced fashion industry and how these characters adapt to its changing dynamics.
In a nod to the business of cinematic storytelling, AMC Theatres is following in the footsteps of many other cinema chains that have previously released themed popcorn buckets before major film premieres. For instance, Regal Cinemas debuted a unique Mission: Impossible popcorn bucket in 2025 that echoed the thematic elements of the franchise.
AMC Theatres also made headlines when they launched a popcorn bucket inspired by the fictional planet Arrakis from *Dune: Part Two*, designed to resemble the planet’s iconic spaceworms. Its unconventional design sparked conversations across social media, showcasing the creative marketing strategies employed by cinema chains to engage audiences.
In parallel with the imaginative popcorn buckets, AMC has initiated merchandise tailored to other popular films, such as themed items promoting the musical *Wicked*, featuring limited-edition buckets and gourmet popcorn. This diverse array of promotional activities highlights AMC’s commitment to creating an enhanced cinema experience for fans of various genres.
As anticipation builds for *The Devil Wears Prada 2*, AMC Theatres invites fans to join in the celebration with exclusive products and flavours that add to the excitement surrounding the film’s impending release. The sequel is expected to be packed with the same blend of high-fashion, drama, and humour that resonated so well with audiences in the original.
For those keen to experience the magic of *The Devil Wears Prada 2*, the film will make its theatrical debut on May 1, 2026, promising an unforgettable return to the world of high fashion and fierce ambition. Enthusiasts are encouraged to attend the special Opening Night Event on April 30 for a sneak peek at the film along with exclusive merchandise available for purchase.